The Spa at Lakeview Resort
Morgantown, WV.
When selecting spa treatments for a
meeting, however, it is important to con-
sider the purpose of the meeting, its
budget and time constraints, as well as
what constitutes an appropriate venue
for it.
Meeting Purpose
The primary purpose of a meeting will
always dictate what factors go into its
planning. To that end, Jill Cecala, director
of northeast sales and marketing for
Hershey Resorts, always asks the plan-
ners she works with, “What is the intent of
your meeting?”
If it is a rewards program or seminars last-
ing a few days, she says she recommends
that the planner have a conversation
with someone at The Spa at The Hotel
Hershey. After they receive suggestions
for spa-related activities, Cecala can fol-
low up by helping the planner determine
the best way to incorporate those activi-
ties into their itinerary in a way that
makes sense to the program as a whole.
For example, if the planner knows that
the meeting will involve a conversation
about budget cutbacks or layoffs, select-
ing an elaborate raw bar or providing
attendees with a full body massage prob-
ably will not be well received. However,
spa treatments can still be valuable in
stressful circumstances as they can be
used to help alleviate some of the atten-
dees’ stress, particularly those dealing
with economic challenges.
But selecting the right type of spa treat-
ment for a group that coincides with the
purpose of the meeting is imperative. For
example, Hershey can incorporate
chilled, minted towels to help refresh
attendees during meetings, along with
warm lavender towels that can be quite
soothing at the end a long day. These
towels do not add much of an additional
cost, but they can go a long way toward
reviving guests at the end of their session.
A big benefit to using spa services is that
it shows appreciation for employees,
which is more important than ever these
days. Pleasants says that incorporating
spa services into the meeting itinerary
helps to make the event planner a hero
to their group.
While meetings in the past might have
catered to “Baby Boomers,” employee
meetings today put greater focus on that
generation’s children, known as the
Millennials, who now far outnumber
30 January a79 February 2010
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