By providing their attendees with
their parents. Growing up in a society
where taking care of themselves and lead-
out-of-the-ordinary activities, planners
ing healthy lifestyles is the norm,
Millennials incorporate the ideals of better can rejuvenate their meeting
living into every aspect of their routines.
If the purpose of an event is to show
goers and motivate them to be
employee appreciation, planners need to
think of their audience before deciding on
the best method for doing so. More com-
more creative at the same time.
panies are moving from the traditional hol-
iday party with spouses to a day of relax-
ation for employees only. This actually
saves on costs and sends employees a
clearer “thank you” message.
George Fiorile, vice-president and opera-
tions manager for Dover Downs (home to
a Toppers Spa), notes that most meetings
and conventions result in attendees receiv-
ing quite a bit of information in a short
period of time; the spa atmosphere allows
each person attending the opportunity to
process that information in their own way,
at their own pace, and in a relaxed setting.
If the purpose of a meeting is to gather
individuals from various parts of the coun-
try in one place, attendees will be arriving
by train, plane and bus to the event, some
having traveled great distances. A spa wel-
come can be the best way to kick things off
for such a group.
Nichole Lucena, spa director at Ocean
Place - located in Long Branch, New Jersey
- comments that with her venue’s close
proximity to a train station and also to New
York City, Ocean Place sees visitors arriving
all the time who are stressed from travel.
The Spa at Ocean Place often works close-
ly with meeting planning staff to include a
spa treatment as part an overall event
package.
For example, mini-services within a two-
hour spa “happy hour” might include chair
massages, mini-manicures, an old-fash-
ioned barber chair, or hand massages.
Selecting the Right Resort
The website of Ocean Place states, “The
first step to getting your team to think out-
side the box is getting them out of the box.
Ordinary conference rooms are all the
same. So it’s not surprising they inspire the
same ideas, over and over.”
That’s the whole idea behind choosing a
venue to truly invigorate one’s group. By
providing their attendees with out-of-the-
ordinary activities, planners can rejuvenate
their meeting goers and motivate them to
be more creative at the same time.
Mid-Atlantic EVENTS Magazine 31
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