The "Chocolate" Spa
at The Hotel Hershey
Hershey, Pa.
spa services and treatments. She adds
that the one question she universally
hears everyone asks after they receive a
treatment is, “Why didn’t I do this earlier?”
She adds that once they see the virtues of
incorporating spa treatments into their
events, planners usually want to include
spa activities in future agendas, as well.
Depending on the group and meeting
attendees (and their guests) everything
from elaborate massage services to more
budget-friendly Roman bath passes might
be booked at Qua. The bath passes allow
individuals access to steam showers and
multiple pools of varying temperatures.
Qua Baths and Spa also has a unique
event space - an indoor/outdoor rooftop
swimming pool that is open during sum-
mer months. With the pool closing at 6:00
pm to spa guests, event planners can take
advantage of this space as part of a wel-
come reception or as a way to close out
their program.
Budget and Time
Constraints
Companies and individuals are more
selective about how they spend each dol-
lar - so venues are now being more flexi-
After all, depending on the group and the Also, salons are a great amenity for travel- ble. One of the 2010 trends
purpose of the event, it might be more dif- ing guests. Even if they pay for the service listed by the International Spa Association
ficult to inspire creativity or capture their on their own, they will appreciate having
is the use of a spa-sampling menu.
attention while meeting in a traditional access to services that might otherwise
conference space that is outfitted with not be as readily available to them at
Spas are increasingly offering a sampling
only basic amenities. It can be even more home or on the road.
of spa treatments or mini-services at lower
important to select the right venue when
price points. Plus, many “free” or low cost
one’s budget is tighter. Another trend McLean notes is a growing
perks are available when the right venue
demand for “going green.” Hershey has
is booked.
According to Fiorile, “Almost everyone has responded to this with a LEED-certified,
the same four walls when having a meet- $70 million grand expansion that has
ing.” He asks planners to think, “What added 10 new cottages, a state-of-the-art
At The Spa at Ocean Place, planners do
other things can my attendees do while at
workout facility, and its Harvest
not need to even book a spa treatment for
the meeting site?”
Restaurant, which focuses on locally
their guests to automatically receive a
grown, seasonal foods.
relaxing experience. An indoor swimming
If a venue is chosen where additional
pool and sauna provide a great escape for
services already exist on site, planners can
Will Speidel, director of sales and market-
attendees. To fit time and budget con-
usually add a few of them into their pro-
ing for Lakeview Golf Resort and Spa, says
straints, the spa offers many treatments
gram while still keeping within their budg-
that some planners select properties not
under a 1/2-hour, such as 25-minute
et. Along those lines, resorts often are
just with their meeting in mind, but also in
Swedish massages. Instead of the typical
more willing to add amenities into a struc-
consideration of their attendees’ families.
indoor breaks, Ocean Place offers bon-
tured package rate.
Speidel has seen an increase of involving
fires during the summer and even beach
families in destination meetings. He says
volleyball for team building.
Ginger McLean, spa director for The Spa at
that associations in particular look for
The Hotel Hershey, notes that one shift in
venues with family options as a way to To accommodate meeting planners, The
trends is more attendees and guests book-
increase attendance at non-mandatory “Chocolate” Spa at The Hotel Hershey can
ing longer treatments on their own bill
meetings. custom create services depending on the
rather than the planner’s master bill. As a
meeting’s purpose and available
response to this, they have created more
Dina Buttino of Qua Baths and Spa at
resources. But even those with the
affordable spa packages targeting individ-
Caesars Resort-Casino in Atlantic City
slimmest budget have been able to incor-
ual attendees specifically, particularly dur-
notes that many of her event-related
porate a soothing break into their meeting
ing weekday visits.
clients like to include their spouses for
itinerary.
32 January a79 February 2010
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