CompanyFocus:RuppGames
Austriawhichallowsustomaintainour
veryhighqualityrequirements.Thatis
howwehavebeenabletogrowthe
gamingdivision.”
Apolloisthenameofthegamingcabinet
ofRuppGames.Thisdualtouch-screen
slotmachinerightlyupholdsthe
reputationAustrianmanufacturersenjoy
forqualityandgamedesign.Siegfried
Niegelhellisresponsibleforthesalesand
marketinginthegamingdivisionand
reportedonthesuccessofgamessuchas
“RoyalWin”and“RoyalWinOnline”.
Customerscanfindtopquality
componentswithintheApollo.The
Apolloisavailableasuprightorslant
top.
RuppGamesisanAustriangaming
manufacturerthatfocusesonthehome
marketandthusexplainswhyitisnotas
wellknownasitsAustriancompatriotsin
gamingmachinemanufacturing.AWP’s
areonlyallowedinfourofthenine
Austrianstates;oneofthembeingthe
statewhereRuppGamesissituated–
namelyStyriainsoutheastAustria.A
serviceteamhasbeenbuiltupoverthe
years,providingoperatorswitha
completeservicearrangementforall
typesofmachinesinoperation–both
amusementandgaming.
Understandingthetimes
Theevolutioninthegamingmarket
continuestogrowwithRuppGames
focusingonexportmarketsforthe
Havingestablisheditsrootsintheamusementindustry,Austria’sRuppGames
Apollo.Mr.Niegelhellexplains,
“Austrianstraditionallyhavestrongroots
hassincetransformeditselfintoasupplieroffirstclassgamingmachines
inBalkancountries.Thus,itisno
surprisethatourfirstexportsuccesses
RuppGameswasfoundedin1980. Top: RupertRupp Konami,SternPinball,LöwenDarts, canbecitedhere,forexampleinSerbia,
Understandingthetimes-theowner, andSiegfried Leonhart,BilliaresSam,KingDartand BosniaandAlbania.Thedemandforthe
RupertRupp,foresawtheincreasing NiegellhellofRupp Garlando.RuppGameshavethesole Apollocontinuestogrowthankstoour
demandforamusementmachinesatthat Games. distributionrightsformanyofthese strategicgamedesign”.
timeinhishomecountryinAustria. companiesinAustria,sohighisthe
“Austrians knowledgebaseandthussuccessof Theneedtogrowexportshasanother
Thetransformationtoanamusementand traditionallyhave RuppGamesintheAustrianamusement strategiclink.AlthoughAustriacan
gamingcompanyhasallowedthe strongrootsin market. rightlybecitedasthegaming
companytoprofitintwoareas–firstly Balkancountries. manufacturingheartofEurope,thereis
thankstothetransformationof Thus,itisnosurprise RupertRuppandhisteamhaveevolved nocommonAWPlawinthecountry.
knowledgeandgamesfromthe thatourfirstexport thecompanywiththesignofthetimes. RupertRuppisheavilyinvolvedwiththe
amusementtothegamingindustry. successescanbe Whatgoesupmustcomedown.Thus, Austriangaminglobbytoensurethata
Secondly,thedemiseindemandfor citedhere,for themeteoricriseofvideogameswasnot fairlawisintroduced.Hecomments,“If
amusementmachineshasmorethan exampleinSerbia, goingtolast.Refusingtobecategorized thedraftcomestolawthenweseethe
beenoffsetbytheincreaseddemandfor BosniaandAlbania. intoanamusement-onlycompany,Rupp creationofamonopolythatonlythevery
gamingmachines. Thedemandforthe Gamesforesawtherequirementto largeandfinanciallystrongcancompete
Apollocontinuesto channeltheknowledge,experienceand towin.
TheAustrianentrepreneurRupertRupp growthankstoour trustgainedwithinthisindustryintothe
preemptedthemovetovideogamesin strategicgame gamingmarket.Thus,intheearly1990’s “Weforeseethedemiseofavibrant
the1980s.Beingafirst-mover,his design.” thefirstgamingmachinesofthe industrywithmanysmallcompanies,be
company,RuppGames,attracted SiegfriedNiegellhell, companywereintroducedintothe themmanufacturers,distributorsor
internationalamusementmachine RuppGames. Austrianmarket. operators,beingforcedintoreceivership.
manufacturers. Thissurelycannotbeseenastheright
RuppGamescompletelydevelopsand waytocreateacompetitivemarketona
RuppGamescanboastaseriesofmajor manufacturestheirgamingmachinesin nationalscale.Weareworkingveryhard
distributioncontractsintheAustrian Austria.RupertRupphimselfexplains: withtheAustrianlobbysothatthe
amusementindustrywithsuch “Thisisaveryimportantpointtous.We politiciansclearlyunderstandthe
representationsgoingbackdecades.Such havealong-servingdevelopmentteam. implicationsanewlawwouldcreate,”
companiesincludeSega,Namco, Allourmanufacturingiscarriedoutin concludedMr.Niegelhell.
G3 l December2009 l Page38
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