News EuropeanUpdate
BallyturnsupheatwithiVIEW
Yetanotherinstallationfor
Bally’smonitoring,marketing
andaccountingsystems
MerkurGaminghaslauncheditsnewly-styled
websiteunderwww.merkur-gaming.com.
FortSillApacheCasinoinLawton, ThereasonforchangingitsInternet
OklahomahasselectedBally presenceisthenewpositioningofthe
Technologies’ACSCslotmonitoring, companyasaspecialistforthe
marketing,andcasinoaccountingsystem developmentandinternationalsalesof
afteracompetitiveselectionprocess. AWPsaswellascasinoslotswiththe
Alongwithacomprehensiveslot- focusonmulti-games.
managementsystem,Ballywillprovide MerkurGaminghasalreadyintroducedits
FortSillwith655iVIEWplayer-interface newlogoandcorporatedesignto
displaysforeverygamingmachineonthe customersduringtheautumntradeshows.
casinofloor.TheiVIEWdisplayswill Thenewcompanylogo,whichputsan
enableFortSilltoofferplayersanumber emphasisonMerkurandtheMerkurSun,
ofinteractivewaystoaccesstheir underlinesitspositionwithinthe
bonusingfeatures,marketingpromotions, GauselmannGroupandemphasisesthe
andplayer’sclubaccount.Inaddition, qualitiesofGermanengineering.
FortSillwillbeabletocross-promote “Thedevelopmentofourwebsiteisnot
resortamenitiesthroughiVIEWand “Oursystemfeatures Winnerstocreatefloor-wide,multi-level overwiththisrelaunch,”statedSusanne
deliverpowerfulmarketingmessagesand willenableFortSillto progressivepromotions. Wesemann,MerkurGamingMarketing
customizedbonusingevents. developevenmore “Inourcompetitivemarket,wefeel Manager.“Asaverydynamicmedia,
Alongwiththemarketingpowerof excitingandprofitable confidentthatBally’ssystem,withallof websitesshouldbecontinuallydeveloped.
iVIEW,BallyisprovidingtheFortSill on-floormarketing itsmarketing,promotions, Therefore,wewillconstantlyworkon
ApacheCasinowithitsCMSsuiteof andpromotions communication,andbonusingfeatures, ensuringthatwww.merkur-gaming.com
marketingsolutionsincludingplayer programsand willtrulygiveustheedgethatweneed meetstheneedsofourcustomers,”
trackingandanalysis;player’sclub communicatedirectly totakeouroperationtothenextlevel,” confirmedMs.Wesemann.
enrollmentandredemptions;aswellasa toplayersatevery saidChrisWilliams,MarketingDirector
varietyofcustomizablemarketing gamethroughBally’s oftheFortSillApacheCasino.“Bally’s Minsk,thecapitalofBelorussia,hasseenthe
promotions.Inaddition,FortSillwilluse iVIEW.” yearsofprovenproductinnovationand openingofStormInternational’slatest
Bally’sPowerPromotionstoenable RobJackson, commitmenttocustomersgivesuspeace casino,theShangriLa.Thefacility
playerstoconvertpointsandpromotional BallyTechnologies. ofmindinthisveryimportantstep includesthemaingamingfloorand
dollarstoplayablecredits;andPower forwardforourbusiness.” severalprivategamingrooms.Guests
canalsoenjoyarestaurant,abar,
SanMarinopulls
WMSexpandthird-party
Russianbilliardsandabusinesscentre.
Designedinanartdecostyle,thenew
Minsklocationfeaturesover1,500sqm
backcasinoplans
FreedomPortintegration
ofluxuryandcomfort.Playersare
offeredclassicalgamesonninetables
(fourrouletteandfivecardtables)and
Pressurecontinuestomountonthe WMSGamingiscurrently alsoprovidescasinooperators thecasinoadditionallyfeaturesan
Italiangovernmenttoexpandthe
workingtogetherwithturnkey withanewchannelfor onlinesystemlinking28state-of-the-art
numberofcasinosinthecountry.
interactivekiosksanddigital gettingpromotional slotmachines.Minimumbets
Withonlyfourcasinostoserve60
signagesolutionsprovider, informationinfrontoftheir correspondtothestatusofthecasino-
millionpeople,Ministersareacutely
Jupiterbay,toincorporatethe customers-suchaslinksto US$25fortherouletteand$200forthe
awareofthetaxationandtourism
company’slatesttechnologies WMSprogressivejackpots, ShangriLa’scardgames.
intoWMS’FreedomPort displayingcurrentjackpot
revenuescurrentlybeinglostto
networkwindowinginterface. amountsandwins.” Europeanamusementandgamingassociation,
neighbouringcountries.Discussions
Jupiterbay'sinteractiveiSlot TheJupiterbaytechnology EUROMAT,haslauncheditslatest
hadtakenplaceinthemunicipality
Finderanditsproprietary servesasavirtualconcierge publicationonthetopicofresponsible
ofSanMarinotoaddafurther FusionCastsoftwareplatform andwayfinder,allowing gambling.Aptlyandcomprehensively
locationtotheexistingcasino.A applicationhavebothbeen casinogueststolearnabout named‘ResponsibleGambling:a
dealwasputforwardthatwould
integratedintoFreedomPort. theresort'sdiningoptions, StatementofPrinciplesandaShowcaseof
haveallowedanadditionalcasinoin
“FreedomPortisaunique entertainment,andamenities BestPracticefromtheEuropeanGaming
exchangeforgreaterbanking
technologythatallowsforthe withinthecasino,including andAmusementIndustry,more
transparencyaffordedtotheItalian
integrationofthirdparty gettingguestsfromwhere informationaboutthelengthlytitled
Stategovernment.However,
systemssuchasour theyarestandingtotheir publicationcanbefoundat
FusionCastandiSlotFinder destination,suchasa www.euromat.org.
oppositiontotheplansgrewandin
applicationswiththegame restaurant,thelocationofthe “Thisshowcaseclearlydemonstratesthat
NovembertheRepublicpasseda
offeringtoenhancetheoverall swimmingpool,ortheresort's theconsumerhasbeen,isandwill
decreetoraiseminimumbetsfrom
guestexperiencewhile luxuryspas.iSlotFinder continuetobeattheverycentreofour
50centsto10eurosonslotswhileat simultaneouslypotentially provideswayfindingservices business.ResponsibleGamblingforusis
thesametimeincreasingthepayout creatingincreasedrevenue tohelpresortguestsfindthe thecommitmenttopromotingresponsible
percentagefrom80to85percent.
opportunitiesforcasino locationoftheirfavoriteslot behaviouramongstourcustomers,
Nonewcasinosareplanned.
operators,”saidJupiterbay machineortablegameonthe industryandemployees”commented
President,TonyPicciola.“It casinofloor. AnnetteKok,PresidentofEUROMAT.
G3 l December2009 l Page22
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