SpanishMarketUpdate:Madrid
TCSJohnHuxley,forinstancehaslinked
upwithdistributorComatelforamutual
arrangementenablingTCSJHtolookat
theSpanishstreetmarketandfor
Comateltoinfiltratethecasinosector.
purevideoAWPs. Meanwhile,Aristocrathasspentthelast
fouryearslookingcloselyattheSpanish
Meanwhile,thosecompanieswhohave marketandhasrecentlyadaptedits
recentlydevelopedreelAWPsarenow popularcasinoproductsintocategoryB
alsosupplyingkitsforthechangefrom (AWP)machines.
reeltovideos.
AristocratappointedSpanishindustry
Manymanufacturersfeelthatduetothe consultants,JosepCarrerasandJaime
appealofvideogamesbothfor Riera,astheiragentsandconvertedits
developersandplayersthatinashort topperformingmachines,BigRedand (Top)Alfastreet’s Madridexhibitionthisyearandpresented
spaceoftimethemarketwillmove MrCashmanandmorerecently,Queenof MatjazPetekpictured itsrangeofcasinoproductsforthe
totallyfromreelgamestovideoand theNileandDolphinTreasure,forthe inMadridonthestand Spanishmarketsayingtheyarenow
hybridproducts. Spanishmarket. ofthecompany’s ‘looking’attheAWPsector.
Spanishdistributor,
AngelGallegoofZestGamingsaid: Anotherinterestedcompanyinthe EGASA. Oneboomsectorcontinuestobethe
“PlayersinSpainareverytraditionaland SpanishmarketisNovomatic.The multi-playergames,whicharestill
itisdifficulttodirectlychangefromreels Austriangiantisbuildingupitsarcade (Above)ThePatir enteringthemarket,thoughoneofthe
tovideo.Atthemomentvideoandreels andgamesbusinessinthecountry. DesignteaminMadrid. biggestgrowthareasispokerandpoker
arepopularandinashortperiodoftime themedslots,withmulti-playerpokers
therewillbe100percentvideo Novomatictookalargerstandatthe nowcomingintoSpainthickandfast.
machines.”
Zestlaunched‘Torrente’attheexhibition
SPANISHMARKETINFIGURES
–areel/videoAWPbasedonthecomedy
Numberof: Totalamountgambled Averageamountspent Gamingincome
filmofthesamename,whichishugely
(2008) perinhabitantperyear
popularespeciallyinMadridwherethe
CASINOS 41 €2.2bn €49.55 €498.78m
storyissetfocusingonanextremely
rude,lazyandrightwingcopwhotakes
CASINOSLOTS 2,379 €730m €146m
ontheorientalmafia.
CASINOTABLES 540 €289m
AWPS 252,422 €14.4bn €314.11 €3.6bn
Foreignmanufacturershaveallpretty
muchtakenonthehybridorvideoonly
GAMINGARCADES 2,452
models,whilstthereisalsonowan
AMUSEMENTGAMES 81,915
interestfromcasinomanufacturersinthe AMUSEMENTARCADES 752
Spanishstreetmarket.
BINGOHALLS 419 €3.3bn €73.11 €1.2bn
G3 lDecember2009 l Page25
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