News EuropeanUpdate
HittingtargetsacrossEurope
HEBERharecibidolaaprobacióndelaAAMS
(AdministraciónAutónomaEstatalde
Monopolios,autoridadenmateriade
juego)parasusistemadualdecontrol
Eurocoincontinuestomake
dejuegoporvídeoPlutoComma6a y
estálistaparaintroducirseenelmercado
in-roadsintoEurope’smarkets
italiano.Elpanelesunpaquetede
plataformasimplecompletamenteinte-
despitetheeconomiccrisis gradoquecombinaelcontroladorinte-
gradoP6deHeberconelconector
Hittingyourtargets,inlightofthe Jammamontadoenunacarcasade
financialclimate,isatallorderrightnow,
metal.Ahorafuncionaconlatarjeta
butonethatcompaniessuchasUK-based
inteligenteylareddeAAMS,quecon-
distributor,Eurocoin,hasshownis
trolalosingresosobtenidosenelmerca-
achievable.Ontracktomeetitsgrowth
doporelComma6a.
projectionsfor2009,thecompany's
ElnuevoyrevolucionarioiVIZIONdeJCMGlobal
strategyissimple,seemorecustomers,
hasidoseleccionadoporelHardRock
moreoften,overawiderbaseof
Hotel&CasinoLasVegasparaserelbil-
countries.“Signsarestilllooking
leteroexclusivodelcasino.EliVIZION
positive,”statesEurocoin’sSteveSmith. deJCMsustituiráaunproductodela
“VLTscontinuetobeagrowthareaofthe
competenciaenlas700slotsdelactual
business,bothinEuropeandtheUS.The Eurocoinrecently streetsectorinGermanyswitchtotickets
casinoyenlaampliacióndelestablec-
CzechmarketismassiveintermsofVLTs exhibitedattheBEGE andexperienceanincreaseofeightper
imiento.Elresultadoserálaprimera
andItalyislookingattractivetoo,in expoinBulgaria cent.Howdoyougetaneightpercent
instalaciónrealizadacompletamentecon
whichwearelookingforasizeableshare wherethecompany upliftfromthesamelocationandthe
iVIZION.
oftheComma6brollout.”Thoughthe hasestablished samecustomers?Whatotherinventions
El25deenerode2010,laAsociaciónEuropea
Italianlegislationhasyettoconfirm strongties aretherethatcangiveresultslikethat?”
deCasinosyClarionGamingorgani-
whetherTITOwillbepartofthenew distributingthe SpecificallyinBulgaria,Eurocoinprinter
zaránenLondressusegundaconferen-
machines'specifications,ticketscould TransActprinter saleshasbeenabigsuccess.Distributing ciaanualsobrelasindustriasdeloscasi-
stillbeusedbyutilisingexternalbarcode range. theTransActrangeofprinters,Eurocoin
nosydeljuego.Conlapresenciade
readers,somethingthatEurocoinisalso isnowdefaultwithEGTandCasino
destacadosponentesyexpertosdetoda
fullypreparedfor.“VLTshavebeengreat Technology,whobetweenthemholdover
Europaydeotraslatitudes,lasegunda
forourbusiness,”confirmedMr.Smith. 80percentoftheBulgarianmarket.
ConferenciaInternacionalsobreCasinos
"Andweseealotoffuturepotentialtoo.
(ICC)centrarásuatenciónenlosasun-
tosclavequeafectaránalaindustriade
VLTsoffertransparencyforgovernments,
ClarionandECAtostage
loscasinosduranteelpróximoaño.
easeofoperationandlong-termrevenue
foroperators,andhugepotentialfor
Aristocrathalanzadodosnuevostítulosdejue-
manufacturersofterminalproducts.We gosdeslotjuntoconSEGACorporation
knowthatothercountriesarelooking
secondICCconference
comopartedeunacuerdodedesarrollo
closelyatItaly,withaviewtofollowing
conjuntoentreambascompañías.Los
aserver-basedmodelthemselves.” TheEuropeanCasino operators,regulatorsand
nuevosjuegosincorporanpersonajesde
Greecewilllikelybethenextmajor AssociationandClarion opinionleaders.”
losclásicosjuegosSEGABonanza
marketthattakesthisroutetomachine Gamingwillhosttheirsecond TheprogrammeforICC2010
BrothersyGoldenAxe,yyavivieronsu
estrenomundialcomojuegosdesloten
operation,withtheprospectthatlocal annualconferenceforthe hasbeenspeciallydesignedto
larecientementecelebradaGlobal
companieswillbeallowedintothe casinoandgamingindustries offerdelegatesfrank,practical
GamingExpo.
marketonceagain,simplybecausethe inLondononJanuary25, insightsintotopicscurrently
machinesoffersuchtransparent 2010.Theconferencewill affectingthecasinoindustry. Enseptiembre,elGrupoOrenesparticipó,junto
operation."Wedon'tseetheintroduction againtakeplaceatEarlsCourt Animpressiveline-upofhigh-
conelempresariouruguayoVíctorMesa,
ofVLTsinEuropeslowingdown,"stated thedaybeforetheIGEand levelfirstclassinternational
enlalicitaciónpúblicainternacionalcel-
Mr.Smith."Wepredictedtheshift willfocusonthekeystrategic, speakersandpanellistswill
ebradaenUruguayparalaconstitución
towardsnotjustVLTgaming,butalso regulatory,technicaland addressissuessuchasthe
denuevoscasinos.ElGrupoOrenesha
TITOsolutionsinthestreetsectoralong marketingissuesdriving Europeangamblingregulatory
preparadohastacuatroproyectospara
cadaunodeloslugareselegidos:Chuy,
timeago.Iftherecessionhadn'thit,I changeintheindustryover framework,casinodesign,the
RioBranco,AceguáyBellaUnión.Todos
thinktherewouldhavebeenamajor thenext12months. futureofgaminginEurope,
ellostienenencomúnsuubicaciónenla
shifttowardsticketinthestreetmarket “Weweredelightedwiththe gamingproductinnovations,
fronteraconBrasil.
andarcades.”Costisobviouslythemajor successoftheinauguralICC socialmedia,loyalty
hurdle,withtheageofmostmachinesan earlierthisyear,andthe programmes,andmanymore.
LaimpresoraEpic950deTransAct
obstacletotheintroductionofTITOat feedbackwereceivedfrom TheConference,whichalso
Technologieshasidoelegidaenexclusi-
thislevelasoperatorswouldhaveto delegatesconfirmedtheclear incorporatesanexclusive
vaporSpieloManufacturingparasu
connecttoaslotssystemtomakeTITO demandforahigh-level networkingpartyforall
instalaciónentodassusterminalesde
possible.However,intime,Mr.Smith conferenceforumdedicatedto delegates,willanalysehow
vídeolotería(VLT)basadasenelservi-
dorComma6benItalia.Sesuministrará
believesthiswillchange.“Inmost theEuropeancasinoindustry,” thecasinoindustryis
aproximadamente1millóndedólaresen
developedmarkets,theestimateisthat saidECAChairmanRon respondingtotheseandother
impresorasen2009–lamayorparteen
60percentofthecurrentinstalledbase Goudsmit.“Weaimto challenges,seektoidentifythe
elcuartotrimestredelaño–,yseesperan
ofmachinescouldbelinkedtoasystem continuethissuccesswithICC majoropportunitiesand otros2millonesdedólaresmásalo
thatwouldenableaticketingsystem,” 2010andhavetakengreatcare threatsoverthecomingyear,
largode2010,ylasimpresorasinstaladas
saidMr.Smith.“Ibelievethatoncethis inplanningtheprogramme revealwhatoperatorscando
enlosVLTdeSPIELOseproveerána
figurepushesinto70-80percent,the andselectingappropriate tomoreeasilyanticipate
Lottomaticayotrosconcesionariosital-
marketwillmoveinthisdirection.We speakersandpanellists,which futuretrendsandconsiderthe
ianasdeVLT.Laasistencialocalparalos
knowandcanshowthatthebenefitsare includemanyindustry implicationsofundergoinga
operadoresitalianosdeVLTserápropor-
cionadaporEurocoinLtd.,lossocios
enormous.We'veseenoperatorsinthe insiders,CEOs,experts, completetransition.
distribuidoresexclusivosdeTransActen
G3 l December2009 l Page12
Europa.
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