ProductUpdate:MerkurDispenser100
thoroughnessmarkedthefieldtestand
eachandeveryunitcameunderclose
technicalscrutiny;documentingproduct
functionalityandreliability.Thestrength
ofGermanmanufacturingisthat
managementisawarethatnewproducts
cannotbeperfectfromdayoneandany
teethingissuesneedtobequickly
identifiedandresolved.Thisappliedto
theMerkurDispenser100andproduct
resolutionswerespeedilyincorporated.
Thefieldtestwasthenenlargedandsoon
hundredsofunitswereinvolved.Within
sixmonthsthemanagementofMerkur-
Spielothekwassopleasedwiththe
productresultsthatacleardecisionwas
madetospecifytheMerkurDispenser100
onallnewAWPs.Today,Merkur-
Spielothekhasover6,000Merkur
Dispenser100sinoperation.
Manufacturersandoperatorsalike
understandthattheMerkurDispenser100
hasnotonlypasseditsfieldtest,buthas
beeninoperationinthemarketfor
almosttwoyearsnow.“Thisiswherewe
reallystandoutamongstthe
competition,”explainsThomasNiehenke,
ProofinthePudding
fromtheGauselmannManagement
Board,whoisresponsibleforthearcade
operatingcompanieswithinthegroup.
“Notonlydowehaveahostofunique
TheGauselmannGrouprevealsthetrueoperatorbenefits
sellingproperties,moreovertheMerkur
Dispenser100hasprovenitsfitand
gainedthroughimplementingtheMerkurDispenser100
functioninthefieldwithalmosttwo
yearsofoperationunderitsbelt.”
Germanyisfamousforitsmanufacturing product,”butratheronethatoffersareal
output.Thereasonforthissuccess money-handlingsolution.Management ThomasNiehenke, Theresponsethroughoutthegaming
centresaroundproductquality,focus hadaclearpictureofwhattheproduct BoardMember, markethasbeenoverwhelminglypositive
upondetailandreliabilitythatistightly characteristicsneedtobe.Theknowledge GauselmannGroup. fortheMerkurDispenser100.Arcade
linkedtocustomerneeds.Therefore, basewithintheGauselmannGroupthat staffnolongerneedtospendtime
demandforproducts“MadeinGermany” hasflowedintotheproductdevelopment “Customerservice refillingmachines.Thisallowsservice
continuestobestrongthroughoutthe is,therefore,considerable. playsavitalrole personneltofocusontheessentialtaskof
world.TheMerkurDispenser100isan withinMerkur- spendingtimewiththegueststoensure
excellentexampleofexemplaryGerman TheMerkurDispenser100incorporatesa Spielothekandis theirwell-being.Ininternationalmarkets
engineering.Itisaninventionthatoffers newmoney-handlingtechnologywitha vitaltothecompany theimplementationoftheMerkur
truebenefitsforgamingoperators.Note completerangeofuniquesellingpoints. success.TheMerkur Dispenser100negatesthenecessityofthe
recyclingensureslongermachineup-time Nevertheless,thereisonepointthat Dispenser100isa “keyout”procedure,thusallowing
thankstothepossibilityofrecyclingupto makesthisproductstandoutinthe strongcontributing playerstoreceivetheirwinnings
100notes.Thismoneywouldhave market:theMerkurDispenser100isa factortothis immediatelyandagainfreeingupservice
traditionallybeenpaidoutbycoins– triedandtestedproduct.Thereareover continualsuccess.It personneltime.Thecustomercan,
forcingoperatorstoinvestlargersumsof 20,000unitsinAWPsinGermany.The givesusthe therefore,continueplayingwithout
moneyincoinhopperstobeabletopay MerkurDispenser100wasreleasedfor necessary havingtowaitforpersonaltocometohis
outpotentialcustomerwinnings. salebackinJanuary2008.Anextensive preconditionfor orherassistance.
Dependingonlocalregulationsandthe fieldtestedprecludedtheproductlaunch. furtherstrategic
amountofmachinesinoperation,the TheGermanoperatingcompanywithin growthinourhome Mr.Niehenkesumsuptherolethatthe
amountofcapitaltiedupinmachines theGauselmannGroup,Merkur- marketand MerkurDispenser100playsatMerkur-
(thatcannotbeusedforinvestment)can Spielothek,carriedoutthisfieldtest.The international Spielothek:“Customerserviceplaysa
beconsiderable.Thewide-spread managementnotonlyplayedamajorrole marketsaswell.Itis vitalrolewithinMerkur-Spielothekandis
implementationMerkurDispenser100 intheformationoftheMerkurDispenser anexcellentpieceof vitaltothecompany’ssuccess.The
alleviatesthisconsiderably,freeingup 100withthemarketfeedback,butalso engineeringthat MerkurDispenser100isastrong
capitalforoperatorstoinvestintheir keptawatchfuleyeoverthefieldtestto bringsrealbenefits contributingfactortothiscontinual
businesses. ensurethattheserequirementsflowed tothewholeofthe success.Itgivesusthenecessary
intotheproductdevelopment. gamingchain– preconditionforfurtherstrategicgrowth
TheGauselmannGroupisamajor manufacturers, inourhomemarketandinternational
internationalgamingmanufacturerand ItwasJanuary2008whenthefieldtest operatorsand marketsaswell.Itisanexcellentpieceof
operator.ThisgivestheMerkurDispenser beganatMerkur-Spielothek.Theinitial playersalike.” engineeringthatbringsrealbenefitsto
100arealedge–theinternalknowledge stagesawseveraldozenMerkur thewholeofthegamingchain–
asanoperatorhasensuredthatthe Dispenser100splacedinAWPsinchosen manufacturers,operatorsandplayers
MerkurDispenser100isnota“bluesky arcadesaroundthecountry.German alike.”
G3 l December2009 l Page30
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