SpanishMarketUpdate:Madrid
Spainhasalwaysbeenoneofthemost
lucrativeandinterestingAWPmarketsin
Europe.Primarilyitssheersizeisenough
tocreatesomeinitialexcitement,whilst
therecentregionallawchangeshave Takingtothestreets
fuelledinterestevenfurther.
Therearecurrentlyaround250,000AWPs
Italymightbethefocusofattentionformanyoperatorsandsuppliersright
inthemarket,afigurewhichhas now,buttheSpanishmarketcontinuestothriveinthestreetgamingsector
remainedfairlystableoverthelast30
oddyearssincegamingwaspermittedin Oneboomsector finalregiontocomeintolinewiththe Therehasbeenaninfluxofnewgaming
thecountry. continuestobethe otherregionsandassuchprovidesoneof arcadedevelopmentsbringingtheminto
multi-playergames, thebiggestchangeovermarketswith linewith21stcenturytechnologydesign
Thegamblingsectortodayisworth whicharestill 32,000machinesreadytobeupdated. andappealingtotheyoungermarket.
around €32bnofwhichprivategaming enteringthemarket, WiththatthehybridandvideoAWP
(bingo,casinoandslots)isaccountable thoughoneofthe Themainchangesareofcoursethethree modelsarealsobeingacceptedmore
foraround €20bn,therestgoingtothe biggestgrowthareas coinstakelimitsofbetween20cand60c fullybyplayersandarenowcompeting
lotteryandfootballpoolsindustries. ispokerandpoker andpayoutlimitsof €80to €240.Some againsttheolderstylereelmachines.
themedslots,with regionshaveoptedforlower €180
AWPscontrolalmost45percentofthe multi-playerpokers maximumpayoutswhilstallregionsnow Manybelievethemixedmachine
totalgamingmarketcomparedtojust nowcomingintoSpain permitvideoAWPs. incorporatingvideoandreelsarethe
sevenpercentforcasinos,10percentfor thickandfast. mostpopularatthemomentandthe
bingoand17percentforthenational ThisnewtechnologyfortheSpanish majorityofmanufacturersarenow
lottery. marketisthekeytotherenewedinterest developingtheseproductsfortheSpanish
inthiscountryasithascreatedan market.
Butwith17differentautonomous openingforacompletechangeinwhatis
communitiesinSpainthereareinall essentiallyaverytraditionalreelmarket. EvenR.Franco,whoclungtothe
reality17differentregulationsgoverning traditionalreeldevelopment,hasentered
theAWPtechnicalspecifications. Therearecurrently2,450gamingarcades intothehybridmarketwithitslaunchof
inSpainandaround250,000singlesites ‘Africa’thoughthecompanyisstill
Overthelastfewyearseachregionhas whereAWPscanbesited.However turningoutreelproductswiththelaunch
beenchangingandadaptingitslawsthus althoughtheaverageAWPplayerisstill ofMokyRaky.
providingalucrativechangeoverandkit the‘40-50yearoldSpanishmanonthe
marketformanufacturers. oldreelmachineinthecornerofthe Unidesahasfollowedthesamepathwith
smokytapasbaronthehighstreet,’the itshybridVikingosVideowhilstalsostill
InSeptember,Madridwasthelatestand marketisbeginningtochange. producingthereelproductsalongside
G3 lDecember2009 l Page24
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