Interview Supply Chain
market intelligence, survey management,
etc.,” he said, adding that the company
Timothy Campbell: In order to be
also offers broad Yard Management and successful over the long-term within
Transportation solutions sets, which will
EMEA or more globally, a company
continue to be developed and refined.
must continue to grow aggressively,
both organically and through strategic
acquisition.
Direct presence
Under 3M, each country had its own
HighJump managing director, and the
success of the company’s business was one or two warehouse implementations,
predicated on the commitment of each of such as WMS. Then they often continue the
those countries. However, as a result of the roll-outs themselves. So this results in an
recent divestiture, the company has been impressively low TCO. Our platform is very
re-organised within three major regions: North configurable and we provide a number of
America; South East Asia based in Sidney, tools that support customers configuring our
Brazil based in San Paulo, and EMEA based applications within a wide range of industries;
in Berkshire, England. “These three regions two of the most significant for us being in the
all offer direct-presence staff services and 3PL sector, such as cold move and cold
support that is continuing to drive our overall storage, and in the retail space, including
business interests internationally,” Campbell one in Japan and one in China,” said apparel and durable
pointed out. It is his belief that in order to be Campbell, who added that HighJump also
successful over the long-term within EMEA recognises Brazil as an emerging market Partner value
or more globally, a company must continue where the company is continuing to grow Campbell also explained that HighJump’s
to grow aggressively, both organically and organically and where more local staff will relationship with its worldwide consultancy
through strategic acquisition. “Having run be situated over the coming months. partners will not only continue in the aftermath
of the Battery Ventures acquisition, but also
“
expand within a number of key areas. “We
We focus on building and deploying technology, and our partners
focus on building and deploying technology,
provide a number of services that we wouldn’t even begin to apply
and our partners provide a number of services
directly; for example, warehouse design and integration with material
that we wouldn’t even begin to apply directly;
for example, warehouse design and
handling. Our partners also provide some elasticity in demand and they
integration with material handling,” he said.
add other value in the form of management consultancy or business
“Our partners also provide some elasticity
process re-engineering.”
in demand and they add other value in the
form of management consultancy or business
process re-engineering. So, a big part of
global organisations before, I understand Campbell’s view is that there are two main our strategy is in enabling these partner/
these challenges; you have to have critical reasons why HighJump is successful at customers. We are also looking at
mass locally in order to be truly successful,” winning deals internationally. “First, there is expanding our capabilities with regard to
he said. With regard to EMEA, for example, our adaptability, and secondly our total cost integration with certain technologies. We
HighJump has a team of around 20 people; of ownership (TCO),” he said. “Our customers have a very close relationship with Oracle
mostly located in the UK, with others situated are largely self-sufficient after going through and PeopleSoft, and we also integrate with
in Germany, Belgium, France Microsoft Dynamics; particularly in the
and Italy. In Asia the direct-store delivery space. Many of the
company’s distribution strategy smaller distributors utilise Microsoft
is to rely on the expertise of technology in concert with our mobile and
local distribution partners. direct-store delivery applications. And in
“We’ve signed up two so far; certain technology areas such as Voice
we integrate with Vocollect and have very
good relations with Intermec and LXE
“Having run global
and other hardware device providers. So
organisations before,
our partners run from systems integration
I understand the to technology to hardware and we
challenges; you have to
will definitely continue to push these
have critical mass
relationships further. Our overall strategy
locally in order to be
truly successful.”
is very much to move forward in terms of
business expansion, product offerings and
partner opportunities.” circlesolid
www.logisticsit.com
MANUFACTURING
March 2009 &LOGISTICSIT
43
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