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88-90 OTHER INDUSTRIES:SPN Master pages 15/1/09 16:46 Page 4
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“We maintain a positive attitude at all
times and see this latest downturn as
another opportunity to grow our business
as we did in both the 70s and 90s.
“Whilst many will be looking to pull in
their horns next year, we intend to grow our
business by working even more closely with
the trade. We encourage our staff to
develop their own skills and have also taken
on new staff who will be equally encouraged.
“Slightly newer arrivals in the form of
The Pollet Pool Group entered the
swimming pool market five years ago and
uphold a long term game plan.
“We are part of a large family owned
business and family owned businesses are
regarded in the financial world as “the last
source of patient capital”. So says managing
director Peter Evans. “Our philosophy is
about the long term situation not just short
term gains. Despite the recession, we
strengthened our sales team at the beginning Historically after dire economic periods even end up in a Porsche showroom. But...
of 2009 and have also increased our stock most people feel an overwhelming urge to if we can get it right, stay positive and
levels to give an even better service to our treat themselves. It could be something as spread the word then quite a proportion of
customers. We see 2009 as a testing year for simple as a new outfit or tickets to a these people might well opt to treat
us, our customers and our competitors but football or rugby match. It might be an themselves to a pool or hot tub – possibly
one that will make us stronger.” exotic holiday and some lucky ones might even both. spn
Chris Hayes: ’biggest challenge is
how we take advantage of the media’
Chris Hayes is Managing Director of the increasing the frequency of inspections customers and a forum function for
British Swimming Pool Federation. 10 for SPATA members and will be looking to members is currently under development
months into the job he looks ahead for us introduce an inspection system for so that greater communication is possible
to see what he believes the challenges are. BISHTA. A series of factsheets will be between members, rather than being
“There are many excellent companies updated or drafted so that members can channelled through the office.
that offer great quality products and be aware of key issues in the industry. The biggest challenge is how we take
customer service and by working more We hope that existing members and advantage of the media that is received
closely with existing customers and prospective members will see the benefits directly by the end users and so retail
through proactive contact with potential available and will be keen to remain, or publications and features on TV and
new customers, this should ensure a join, the respective trade association. radio will be pursued, wherever possible.
smoother passage through the next The Pool Industry Promotions (PIP) 2009 will certainly be a busy year for
twelve to eighteen months.” Committee will be generating a wish list of the industry as we try to maximise the
Through membership of BISHTA ideas to support companies, such as a number of customers that choose our
and/or SPATA, it is hoped to provide revamp of publications such as the products, compared to buying other
members with a range of services such Swimming Pool Guide. leisure items such as cars, caravans or
as the BISHTA Standards or the SPATA A marketing toolkit is also being boats, for instance. The next major
standards, both of which are being discussed and this will hopefully support opportunity for the industry to get
revised during 2009, ready for SPATEX companies that need some help and together is at SPATEX 09 and I look
2010. Access to the technical advisors advice on how to promote themselves forward to meeting people that will be
will remain and their knowledge in more effectively. By slowly evolving the visiting Brighton.
solving problems is invaluable. Having toolkit, this should ensure members can By maintaining a positive focus we can
someone to talk through an issue can be have a range of practical ideas to dip work together to ensure that only
very rewarding as an answer can into to promote themselves and attract companies that offer a complete package
develop that might not have been more business. of quality products, after sales service
possible without picking up the phone There is hoped to be a greater use of and customer service will be able to
or emailing someone-else. We will be the existing websites to reach more maintain an adequate market share.
“THE BIGGEST CHALLENGE IS HOW WE TAKE ADVANTAGE
OF THE MEDIA THAT IS RECEIVED DIRECTLY BY THE END
USERS AND SO RETAIL PUBLICATIONS AND FEATURES ON
TV AND RADIO WILL BE PURSUED”
90 swimming pool news FEBRUARY 09 Digital edition available at www.swimmingpoolnews.co.uk
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