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72-81 NEW SEASON SPAS & SWIM SPAS:SPN Master pages 15/1/09 16:26 Page 9
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SWIM SPAS – A REAL
CONSUMER OPTION
IN TOUGHER TIMES
Whisper it quietly but 2009 might just be the year of the swim spa – when
they become a more economic option for cash hit buyers who in better
financial times might have opted for a full head-on swimming pool
Swim Spas from Somerset based Elite Spas – developing brand recognition for swim spas
“I THINK WHAT HAPPENED IS THAT
TIGHTER MONEY MEANT CONSUMERS
T
he signs are already good. Last
autumn hot tub manufacturers
reported the popularity of the
swim spa had not declined but had
WERE NOT PREPARED TO OUTLAY
in fact increased.
In France and other parts of Europe
SAVINGS FOR A FIXED POOL AND
2008 sales reached a record level.
Specialists Med & Mountain Hot Tubs
LOVED THE IDEA OF A SWIM SPA WHICH
said that in France the market had changed
in the summer. “I think what happened is
WAS DRAMATICALLY CHEAPER AND
that tighter money meant consumers were
not prepared to outlay savings for a fixed
WHICH IF THEY DID MOVE THEY COULD
pool and loved the idea of a swim spa
which was dramatically cheaper and which
DISMANTLE AND TAKE WITH THEM”
if they did move they could dismantle and
take with them. I think the economic
Visit our website at www.swimmingpoolnews.co.uk FEBRUARY 09 swimming pool news 79
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