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72-81 NEW SEASON SPAS & SWIM SPAS:SPN Master pages 15/1/09 16:25 Page 2
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HOT TUBS
A NEW SEASON AND
NEW OPTIMISM
The new season for hot tubs is here and on the back of high profile launches
and marketing initiatives at Piscine 2008, the UK trade now gears up for a
tough year. But the need for a new outlook, high quality products, new
technology and improved service means that it’s not all doom and gloom
N
ever has there been the need for As one spa manufacturer told us: theme on the back of that interest then
some good sustainable good news “New products and just adding more of sales could follow.
for the UK’s hot tub industry. the same isn’t going to be enough. We all ”We need to get together more as an
The new season is here and while the need a new outlook. We need to be industry working together for the benefits
whole trade faces tougher market aware that the consumer is more of the hot tub trade. I see very little of
conditions for the next twelve months demanding, more price conscious and that. I came back from the Las Vegas show
there’s signs that market prospects are not wants perhaps a better service than some and saw that’s the one thing they do really
all doom and gloom. parts of this industry has been able to well – they work so hard and tell
That will be the message as a handful of supply. But there are signs of hope, consumers over and over again the
spa manufacturers and distributors head people who still want to add some luxury benefits of owning a hot tub. Better
for Brighton. to their homes. If we can sell the wellness information put out to consumers more
often will get us back on track.”
Another told us: “There’s bound to be
concern about the new season. I think it
will start slowly but there is a lot of quality
out in the UK market. There’s also a lot of
stock around everywhere which means
supply is good. If someone makes that
buying decision, they want the hot tub
there and then.”
”In a way people are looking for less
choice. The theme for this new season is
going to be improved pump technology,
lights and sound systems, adding value to
close the sale – something which is bound
to affect margins. I think consumers will
also want to be sure there’s a back up
service behind the brand so they will be
attracted perhaps to the bigger brands.”
The themes for the new season include
Successful launches for new ranges and
products at Piscine in Lyons towards the
end of last year
Manufacturers, suppliers and dealers
getting the message that they have to
improve service and support levels
New look and new style for companies
such as Spaform and Maax Spas
72 swimming pool news FEBRUARY 09 Digital edition available at www.swimmingpoolnews.co.uk
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