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72-81 NEW SEASON SPAS & SWIM SPAS:SPN Master pages 15/1/09 16:26 Page 4
spnfeature
Spaform will continue to put the
spotlight on the brand new image it
“TOO MANY DEALERS WERE BEING
showcased at the Piscine show last autumn
- an image used in all brochures and the
LEFT WITH BACK-UP AND SUPPORT
Website launched this year.
The look, says the company, is fresh,
WORRIES. IF THERE’S BEEN A GOOD
clean and has a clear design focus – a
reflection of the brand’s strong image.
THING TO COME OUT OF THE
Spaform’s ‘Designed for Life’ ethos was
echoed throughout the stand design and
DOWNTURN IT’S THAT MANUFACTURERS
the products on display. A selection of
portable hot tubs and in-ground spas were
AND IMPORTERS HAVE HAD TO GIVE
seen at Lyons to illustrate not only the
diversity of the range but the design
PROPER ATTENTION TO DETAIL AND
element and attention to detail that is
evident in all Spaform models.
TO SERVICING AND SUPPLY”
The trade is also looking more at the trade
association BISHTA to keep on highlighting
the generic hot tub message – specially
through road shows throughout the UK.
REBRANDED MAAX SPAS SHOWS
The new season for hot tubs in the
United States has seen an almost
unprecedented amount of activity to try
OFF NEW STYLE MODEL 480
and lift sales which, if estimates are right, The new style MAAX Spas is to introduce
could have slipped 40% in the last 18 an improved model in its 400 series!
months. A new generic state-by-state MAAX announced last year that it will
advertising campaign is being run by a no longer manufacture spas and hot-tubs
new body formed within the trade under the Coleman Spas brand name and
association ‘The Association of Pool and that models will now be known as MAAX
Spa Professionals’. Its objective is to try Spas, all carrying a new logo.
and lift sales throughout the country MAAX has been building Coleman
through the use of new promotional and Spas since 1998, but when the licensing
better information on hot tubs. agreement between the two parties
The International Hot Tub Association came to an end, the decision was made
was established at the end of last year by to each go their separate ways.
Andrew Tournas, President of ThermoSpas. The developed 480 model is for six
Said Jon Theakson from the new persons with ergonomically shaped
association: “We have some very specific seating positions. This spa is now
tasks to achieve, but there needs to be a equipped with 62 jets, which are
specialist body which looks after the hot designed to give ideal water massage. Galvalume
®
steel frame with a lifetime
tub market. It isn’t the same as the The jets can be adjusted manually so the guarantee and the weatherproof
swimming pool business. It needs special intensity of the massage can be adjusted DuraMaax™ panels the 480 model is a
attention. For instance we need to hire for each person. spa which optimally combines design and
lobbyists to work solely on behalf of the The 480 also features the new durability!
hot tub industry. We also need from within AccuPressure Massage Seat for finger
the trade to find a generic theme to point massage. Ergonomically designed positions
promote hot tubs and capture the wealth Technically and design-wise MAAX 62 jets, including neck, shoulder and
of interest there is among consumers for Spas models will remain the same as AccuPressure jets
better health issues. spn before, guaranteeing a high quality 2 Fibre Optic lit water falls
product with the best performance and 1 AccuPressure Massage Seat
service. Thermolock IV™ insulation
MAAX Spas recently became a part of Galvalume
®
steel interior construction
Brookfield Asset Management Inc., a ABS sub-structure floor pan
large enterprise allowing further CleanZone™ water filtration
investments in developing and upgrading Integrated ozone generator
production lines. DuraMaax™ synthetic cedar surround
“This is the start of a new and exiting Deluxe cover
era for MAAX Spas, it’s partners, Fibre Optic underwater lights
suppliers and consumers,” said Ton van Rail lights
Huis, President of Interhiva BV, the 1 Comfort Collar, 1 cushion
European distributor for MAAX Spas.
The new 480 model is provided with Options include stainless steel jets,
the unique Thermolock IV™ system, remote control, sony stereo, including
which prevents cold air from outside AM/FM, CD, MP3 plug and 2 speakers
getting into the spa and keeps heat and pedestal lights and exterior cabinet
inside the spa so that all available heat is mood perimeter lighting.
conducted back into the water. The ABS
sub-structure of the spa forms one piece
MAAX SPAS
with the DuraMaax panels that are being
telephonesolid 01799 524271
treated from inside-out with the Reflectix
envelopeback uk@maaxspas.eu
MAAX Spas -a new start for the brand in
insulation layer. In combination with the
pc www.maaxspas.eu
Europe
74 swimming pool news FEBRUARY 09 Digital edition available at www.swimmingpoolnews.co.uk
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