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72-81 NEW SEASON SPAS & SWIM SPAS:SPN Master pages 15/1/09 16:27 Page 10
PowerPool swim spas from MAAX ready to hit the European market combination of exercise and relaxation.
“Swim spa is a term universally equated for
a vessel that holds water and provides a
mechanism that creates a water stream,
flume or jet pressure to produce a
continuous path of water that allows the
user to ‘swim in place’,” explains Anthony
Schneikert of AS&MS Agency Ltd, suppliers
of Aquatherapy swim spas. “In recent
years, a few innovative manufacturers have
designed ‘portable’ or totally free-standing
and self-contained versions. These can be
delivered and installed in a similar way to
the portable spas that have been available
for the last 15 to 20 years, which has
opened this product to a new market and a
very rapid growth curve.”
He believes that while the customer
base is undoubtedly varied, it will be some
time before suppliers are able to pinpoint
exactly which sections of society are most
likely to purchase a swim spa. “The
demographic and psychographic profile of
our target customer is still distilling
because the product category is so
young,” he explains. “For sure, we know
that ageing baby boomers are a key
consumer as swim spas allow them to
MAAX Spas has a new line of PowerPool swim spas ready for the European market. The perform their exercise regimes in a very
MAAX Spas PowerPool’s come in three different models: Sport, Pro and Super Sport, low impact environment. However, we
designed with their own characteristics. have also seen a high incidence of young
The PowerPool Sport model is ideally engineered for homes with somewhat smaller professionals purchase this product
gardens and indoor spaces, but in this case big things do come in smaller packages. category for their new residences that have
The PowerPool Pro is the choice for serious athletes and large families. The enhanced limited space. Swim spas give them a
size of the Pro model allow several people to use the PowerPool at the same time and place to swim or exercise, as well as having
the streams of water flow challenges users while providing a great work out. The a place to soak, relax and socialise, much
PowerPool Super Sport is a combination of swim spa and hot tub. Its two separate like a hot tub.”
operating systems allow users to keep the swim zone at a desired exercise temperature Like hot tubs, many of today’s swim spas
while maintaining the hot tub at a higher temperature for hydrotherapy, stress relief are becoming increasingly sophisticated in
and relaxation. terms of design. The development of the
The buoyancy of water reduces the weight of a human body in a PowerPool by about major manufacturers is constantly pushing
90% and so reduces stress on joints and connective tissues. the boundaries of a very competitive market
as swim spas continue to include a number
of impressive features, including detachable
situation has helped this market.” “I know there are a lot of schools in the rowing equipment and tensions arms that
UK manufacturers are also reporting London area who are now looking at give extra resistance to experienced
strong European sales. installing a swim spa as part of the facilities swimmers or assistance to novices.
Wandsworth architect Ian Howlett put they offer pupils. That is an interesting Additional options include equipment such
in three swim spas to west London development.” as cycles or flotation apparatus.
properties from August to December. The technology is not new – counter- This may be a young marketplace, but
“There are still a number of people with current systems first appeared in the 1970s. there are already a number of big names
cash to spend on luxury items and many It is only in recent years that the market has operating in the field. Master Spas offers a
people are looking to enjoy their home experienced a boom in popularity amongst range of options through its H2X brand,
more rather than perhaps always looking to home users and increasingly people are using its patented Exerswim propulsion
move and upgrade. Three customers of committing to stay in their homes for system, which allows the wide, deep
ours all started out with the thought of perhaps longer than they thought two years current to be trapped at the end of the
installing a swimming pool. We looked and ago. In today’s health and cost conscious spa, only flowing in one direction and
worked with some specialists and in the world, these ‘water treadmills’ are the giving the user smoother water and a
end decided that swim spas were a much perfect blend of exercise and relaxation, and better swimming experience.
better option. The cost is dramatically less unlike large scale pools, they are suitable for The Canadian Spa Company has its
and to be selfish about it a swim spa smaller gardens and modest budgets. St Lawrence model, aimed at the aquatic
doesn’t have to stay if after two or three The mass appeal of the swim spa is easy fitness market. The spa is over 14’ long, and
years you decide to move. It goes with you. to understand, and its success lies in its key its swim jets create currents from a gentle
80 swimming pool news FEBRUARY 09 Digital edition available at
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