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88-90 OTHER INDUSTRIES:SPN Master pages 15/1/09 16:45 Page 3
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“WE ARE WORKING HARD BEHIND THE
that we believe companies such as ours
who uphold quality services and value for
SCENES AT PRESENT BY MAKING OUR
money through difficult times will emerge
at the other end better than ever.”
INFORMATION PACKS AND WEBSITE
AS USEFUL AND INFORMATIVE AS WE
POSSIBLY CAN. I AM ALWAYS OVER
THE MOON WHEN A CUSTOMER
CALLS TO TELL US THAT THEY
ENJOYED A FABULOUS HOLIDAY”
Top Marques magazine and our own catering holiday rentals and property sales 3 LUXURY BOAT BUILDING –
Dick Lovett website and advertise both in beautiful North West Crete. The rental WIDENING SKILLS BASE
locally and nationally, but selectively.” villas span from large family properties to Seabuild Ltd is a luxury boat builder based in
Porsche also sell other branded objects small and intimate traditional Greek houses Southampton where the product range goes
from key rings and memory sticks to pedal and the company has built up a reputation as low as £25,000 and as high as £250,000
bikes, so know how to diversify and make for reliability and quality. for the pleasure of enjoying the seas.
the most of their prestigious image. They Recommendations from satisfied clients Ian Liddiard is Sales Director of the
have also taken the route of joint have helped to keep bookings for 2009 business which has been in his family for
promotional activities as explained by afloat but the weakness of the Pound against 40 years.
Andy. “Our corporate events are the Euro plus a volatile and uncertain political “ People ask me how confident I am
traditionally very high profile but we are situation in Greece means that reservations about the business going into 2009 and I
now working with partners such as Park lessened in the latter part of 2008. would say 8 out of ten. We know there
House Jewellers so that we can still indulge “We will do what we can to keep the will be a business going forward. We have
our customers but split the cost of doing so business coming in by continuing to offer been through this before as a family and
with a similar high profile company. our customers top quality accommodation people forget that. We need to focus on
“Less people through the showroom and value for money,” said Janet Stimson the positive. There are still people out
doors admittedly, but that means that and continued: “It is not an easy time for there with disposable incomes who want
when a potential customer does come in anyone but I strongly believe that by to enjoy luxury items. We just have to work
we have more time to talk to them and maintaining this approach we will tighten harder to find them and persuade them.
really give them the Porsche experience.” up and actually fortify our business. We do “Of course we have concerns about how
not intend dropping prices but we do have people’s spending power will affect our
some offers on the larger villas for rental product sales from early 2009. There have
outside that of peak holiday periods. We been benefits for us. Some of the services we
have also addressed the issue of large had previously bought in as expensive
up-front deposits and have adjusted ours specialist skills are now in-house as we have
to just 10% of the final balance which does trained our own staff to widen their expertise.
not become due until six weeks prior to Budgets are very difficult. On the one hand
travel so enables people to spread the it’s a simple balance of costs versus income
costs. We also ensure that our properties and on the other hand its about being more
are far more well equipped than most and original and focussed on marketing ideas. I
this means that holiday makers really do know it is a cliché but the best businesses will
have a home from home and do not need come out of this stronger.“
to eat out for every meal or venture too far
2 HOLIDAY SPECIALISTS – if the budget does not allow. CLOSER TO HOME
WEBSITES ARE ‘VITAL’ “We are working hard behind the scenes In our own industry many companies are
Most of us feel we deserve a good holiday at present by making our information packs adopting an optimistic outlook and taking
after working hard for the rest of the year. and website as useful and informative as steps to have strong foundations firmly in
Weekend breaks are reported to be we possibly can. I am always over the moon place and ready for the upsurge in
suffering but the pull of a couple of weeks when a customer calls to tell us that they business when it happens.
recharging tired batteries is a strong one. enjoyed a fabulous holiday. Good Devon based distributor Golden Coast
Travel and tourism in 2006 was seen as testimonials from satisfied clients are what have weathered economic storms before,
one of the world’s most important sustain us to remain positive and the fact as MD Jamie Adams explains.
industries; after oil and vehicle
manufacture being the third largest
industry worldwide. Until recently, travel
“THERE HAVE BEEN BENEFITS FOR
and tourism has ridden above the wave of
economic development, with growth in
US. SOME OF THE SERVICES WE HAD
demand for tourism normally running just
ahead of real economic growth. Travel
PREVIOUSLY BOUGHT IN AS EXPENSIVE
companies did not fare so well in 2008
particularly in September when XL Leisure
SPECIALIST SKILLS ARE NOW IN-HOUSE
collapsed leaving over 67,000 holiday
makers stranded.
AS WE HAVE TRAINED OUR OWN
Janet Stimson owns and runs Crete
Escapes, a company who specialise in self-
STAFF TO WIDEN THEIR EXPERTISE”
Visit our website at www.swimmingpoolnews.co.uk FEBRUARY 09 swimming pool news 89
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