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46-56 LYON SHOW REVIEW:SPN Master pages 15/1/09 15:28 Page 3
PISCINE – 18-21 NOVEMBER 2008, LYON, FRANCE spnshows
W
hen Piscine 2008 closed its WELLGREEN 2008: a show linked to many people as in previous years but we
doors after three high profile everything outdoors and around the pool saw some important new people which
days it was clear that the made the investment worthwhile. There
biggest trade show in Europe Said a show spokesman: “Lyons is the were certainly fewer British visitors at the
was a mixture of good news and bad news. most important show in the world – show – perhaps some decided not to make
The good news was there’s an even because of its commitment to innovation. the trip – others might have been attracted
bigger indication that the pool and spa We are closer to Europe’s trade and this to the Vegas show.”
trade is becoming an international market year more than any other we are aware that Another told us: “This is a true European
with new emerging business in the Arabian new ideas were so important – as they show and we have seen important clients
Gulf, Eastern Europe and the Far East always are in tough trading conditions. We from Spain, Portugal and the Arab Gulf. This
compensating for the slowing down of put a lot of effort into listening to the trade is where a lot of our emphasis must be now.”
more traditional markets. and putting together a lecture programme At Lyons organisers tried to put
The other good news was that the trade which was practical and problem solving. emphasis on new ideas and attracting
in the UK, France and Spain for both the The response has been fantastic. We have architects, larger commercial pool owners
pool and spa market, has worked hard at never had more people attend our forums. and managers and developing markets
putting the focus on the strong sales of “The world market is bigger now for such as hotels and spas.
top end hot tubs, one piece pools, greater pools and that is a lesson that must be Some events acknowledged as a
commitment to energy saving and eco learnt,” he added. success at the event included:
products and renovation. A total of 653 exhibitors were at the The avant-garde zone: designs
The bad news is that 2009 is going to combined show – 5% more than in 2006, showing off innovative projects
be a tough year. Exciting new world taking up over 32,000m
2
, 7% more than at thought up by students on the theme
beating products are at a minimum and the previous show. But for the first time, of the pool of the future. Here one
any show, no matter where it is around the organisers were playing down attendances piece pools were profiled as being a
world, will find visitor attendance tough. which were thought to be lower than two growth market in tough financial times
The 14th event held at Lyons under the years ago. The material zone: showing off all the
Piscine brand brought together three Instead they chose to promote the growth uses, in all its forms and colours… of
shows in one for the first time: in the overseas visitors from newer growing plastic. One piece pools, pool covers
PISCINE 2008: the main swimming pool markets – including Eastern Europe. Ever and new product innovation
and spa event where most of the more present, international visitors The pool forum: three days of top
attention was accounted for 34% of the total attendance. quality lectures and discussions which
AQUALIE 2008: emphasis on solutions UK exhibitors came away from the three visitor research revealed was ‘probably
for aqua-games areas and health options days with the theme of quality not quantity. more important ‘ than walking round
specially for larger commercial pools Said one exhibitor: “We didn’t see as the exhibits
THIS: 653 exhibitors from all over Europe
showed at Lyons – 5% more than in 2006
when the French show was last staged
OPPOSITE MAIN: Piscine 2008 will be
remembered as a true European event when
Eastern European companies and even some
smaller markets helped take the pressure off
the more traditionally larger and more
powerful markets
FAR LEFT: The show took up 32,000m
2
–a
record for the event
LEFT: For the first time exhibition organisers
played down the overall attendance figures
– promoting quality rather than quantity
Visit our website at www.swimmingpoolnews.co.uk FEBRUARY 09 swimming pool news 47
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