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58-59 LAS VEGAS:SPN Master pages 15/1/09 16:13 Page 3
The strongest colour at the Las Vegas
OPPOSITE: Attendance at the Las Vegas show was down but enthusiasm and new ideas up say the organisers
event was green, as more exhibitors
ABOVE TOP LEFT: The lecture programme had many ‘sold-outs’ as the trade packed the seminars for
than ever before tried to make jumping
help and advice into a pool or hot tub an
environmentally friendly activity.
ABOVE LEFT: Opening up the show – officially
The goal of most green-themed
ABOVE RIGHT: Keynote speaker Bill Walton wows the audience at Las Vegas companies is a simple one: minimising
the amount of chlorine in a pool. The
low chlorine approach has led one
of new things here but it’s developing line drastically reduces chemical use and specialist company to promote a type
themes and adding to ranges rather than minimises exposure to harmful bacteria. of moss noted for keeping some of
blowing our mind away.” “Now more than ever customers are looking America’s lakes crystal clear.
Fitness and safety were repeated as for green, eco-friendly products,” he said. “Reducing toxic chemicals is
themes while more musical features “Our challenge is not only introducing a new everybody’s desire,” explained Alan
appeared to accompany outdoor activities product, but a new technology.” Schwartz. “The side effects of
LA Spas has focused recently on Cal Spas’ launches included an 8 x 8 foot chlorine...become a problem, and this
repositioning its brand, now using the walking fitness spa, described as ideal for allows us to modify what they’re doing in
phrase ‘Adventures in Hydrotherapy’ to aging baby boomers who want to stay fit. the pool and get better quality water.”
mark itself as a wellness-focused spa Another spa incorporated a sun deck for But the California-based company
company. cool tanning in shallow water. The company Del Ozone takes a different approach.
Its new In-Fit swim spa at the show won has turned its focus to the ‘home resort “People are a little nervous that they
attention from buyers. “It’s a very cool concept’ incorporating all the elements have too much going on in their pools,
category,” said Kent Brawner, Vice President desired for an outdoor living space, including and you have to dump that into the
of Sales and Marketing. “It’s not going away.” spas, grills, fire pits and fireplaces, kitchens, environment,” explains Jennifer
Jacuzzi showed for the first time the J- water features and more. “Spa dealers need Engelmeier. “Our job is to displace
1000 Hot Tub Control System, a command to broaden their product categories,” said more toxic chemicals with organic
centre that allows the user to operate hot President Casey Loyd. “Hopefully we can sanitation, which is ozone.”
tub features such as the stereo, lighting, spark some excitement here.” The goal to maintaining a green,
pumps, temperature and more, from one Clearwater Spas won praise with its environmentally friendly pool is to
system. “The hot tub industry has not seen decorative and functional spa surround – a reduce its chemical content.
anything quite like this,” said Erica Moir. wrap-around table and bench system that “The green won’t always work
Underwater speakers were drawing fits around its circular spas. The company’s because it’s not as powerful as the
second looks as Clark Synthesis brought its digital lights and ‘e-smart’ technologies traditional chlorine or bromine,”
Tactile Sound products to the show for the were also popular. explains Craig Dunkel, a pool and spa
first time. Bill Phillips, President, said the Bob Hicks, product specialist for serviceman. “They work most of the
technology makes swimming for fitness DreamMaker Spas, said its line of ‘plug year, but at the height of summer...the
more enjoyable for many people while it’s and play’ hot tubs, crafted from rotational temperature spikes are to a point where
needed for synchronized swimming. moulds as opposed to acrylic, were a draw a lot of the stuff can’t keep up.”
Although Enersol Solar Products have on the retail floor. “Business has been Dunkel’s verdict? “Chlorine is still the
been in the pool heating market for 30 good for us, but not necessarily good for easiest to make and it’s still the most
years, its booth was one of the busiest. the economy,” Hicks said. efficient system out there,” he confirmed.
Sales Manager Dean Kalbfleisch said In the outdoor lighting realm, several The decision whether to utilise
recent packaging changes have made companies sought to take advantage of natural methods or traditional chemicals
customers more aware of its the continued interest of solar powered is one facing an increasing number of
environmentally friendly solutions. deck and landscape lighting, but LED and pool owners.
Delta-UV presented its ultraviolet low voltage lighting proved to be a hit as “This year, more people are letting
sanitation products for pools and spas. Jon well. “It’s more popular for us because it their pool service guys go, from what I
Laliberte, Director of North American Sales covers more area,” said Michael Hale with hear, and doing it themselves. That’s a
and Marketing, explained how the product Home Tops. spn little scary,” says Engelmeier.
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