SFH 9 Mar6 4/3/09 11:51 Page 52
knowledge selling from home
ttglive.com
Homeworker Q&A
get the booking then do it, because hope-
fully you get the client for life.
Service pays in
Which destinations and types of holi-
days are on the up and which seem to
be on a downer?
On the up are all-inclusive holidays in
a tough climate
Europe and also Turkey and Egypt, as they
don’t have the euro. On the down I would
say are the usual “cheap and cheerful”
self-catering holidays in Europe.
Hays Travel personal travel consultant Annette
Are you seeing changes in the average
Lord says business is looking up after a slow
value of your sales?
No, just a change in the profit margins.
start to the year, and gives some top tips for
bagging sales in an economic downturn
How do you motivate yourself?
Working in the travel industry gives me a
real buzz. I can’t wait to start work each day
How have you found the first few supplier failure cover, which Hays has sorted – getting the bookings is such a great feeling
months of the year? out for us. Our new dynamic packaging and you just want more!
A little frustrating at times as I’ve had i-sell system is fantastic.
plenty of enquiries but found it difficult What advice would you give
to get commitment from the customer. What tips do you have for other to someone getting into home-
However, February has been a lot better workers who are finding it tough? working?
than January. Deliver excellent customer service Give it time. It takes up to 12
every time. Also pricing is paramount, months to get a good client
What are you doing to offset the so if it means giving big discounts to base, but then you will fly!
effects of the recession and get clients
to book?
Most of my customers are repeats or recom-
mends so they usually already want to book
with me. However, I do use the fact that
the euro is bad to explain why things are
costing more this year and also the fact
that there are fewer flights around. I also
pride myself in offering my customers an
excellent service, and on being able to
offer extensive knowledge, advice and
personal recommendations. This way I
ensure my customers come back to me
year after year.
What business tools and skills are
helping you to maximise your business?
Definitely dynamic packaging and having Business to euro-free zones such as Turkey, to see sights like the Blue Mosque in Istanbul, is on the up says Hannah
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52 06.03.2009
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