This page contains a Flash digital edition of a book.
p42-43 MS mar6 4/3/09 11:45 Page 43
ttglive.com
mystery shopper knowledge
This week’s contenders: high street v internet
Thomson Ramsay World Travel Taber Holidays Mighty Fine
Unit 16, Upper Level, Overgate Centre 14 Crichton Street Taberhols.co.uk Mightyfinecompany.com
The branch was The office was The company This website
attractive and spartan and website was illustrated
the consultant unattractive. colourful and different
was friendly and However, the attractive, but it holiday types
made good eye consultant was was necessary to with large
contact. They were keen to professional. Having call a representative to book. bright pictures. Navigation
find the right holiday and established my needs, they They asked a good amount of was easy. I entered Finland,
ensure my involvement in tried to keep me involved in questions and then suggested Northern Lights and November
locating it by asking lots of the sales process, despite the a spa resort situated in an in search boxes – which gave
questions about my require- remainder of the booking “ideal” spot to view the three possibilities. However,
ments. However, they did involving them on the phone Northern Lights. However, it was necessary to contact a
question whether Finland was to the tour operator. November I was advised that prices consultant to book. They were
in Europe! Unfortunately they prices were not available but would be unavailable for professional but only had four
were unable to offer five I was given last year’s as an several weeks. They instead nights. Extras included a husky
nights in November, offering example, and this was well quoted last year, which came sleigh ride and snowmobile
seven nights in December within budget. Suggested within my budget, and I was safari. Prices could not be
instead. This came easily excursions included husky assured there would be little confirmed but estimates, near
within budget and included sleigh rides and snow mobiles, change. No extras were to my budget, were provided.
insurance. although prices weren’t given. mentioned. Actual quotes could be emailed.
✔First impressions ✘ First impressions ✔First impressions ✔First impressions
✔Sales process ✔Sales process ✔Sales process ✔Sales process
✘ Product match ✔Product match ✔Product match ✘ Product match
✘ Incentive to book ✔Incentive to book ✘ Incentive to book ✘ Incentive to book
This week’s winner: Ramsay World Travel
Thomson was the only agent that could provide a price on the day, although
next
the holiday was for longer than required, and in December. Taberhols.co.uk
week
had a nice website but the package was a night short, and there was no price.
Mightyfinecompany.com offered a dedicated Northern Lights package,
but it was for four nights and prices were among the most expensive. While
Mystery Shopper goes
The professionalism
demonstrated by
Ramsay World Travel could not confirm prices, the quote was below budget.
to East Anglia
Mark Badzmirowski
swung the vote of
Mark suggested five nights at the Harriniva Hotel in Finland with Scantours,
the mystery shopper flying from Glasgow via Gatwick in November, at an estimated £1,580.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72
Produced with Yudu - www.yudu.com