SFH 4-5 Mar6 3/3/09 17:10 Page 47
ttglive.com
luxury selling knowledge
Opening the door
to luxury sales
Networking at the local golf club and working the room during
parents’ evening at their children’s public school all come naturally
to top-end homeworkers. ttgluxury editor April Hutchinson looks
at what it takes to get into the luxury market
I
n the current climate, it’s hard to
imagine a room dripping in diamonds,
high fashion and beautiful floral
arrangements.
But this was the scene at an event
organised in Saddleworth by homeworker
Angela Mayall.
She invited 120 glamorous “ladies who
lunch” to the party, organised in association
with a local jeweller, boutique and florist
and the likes of Silversea, Regent Seven Seas
Cruises and Seasons in Style.
Angela is a part of Designer Travel, an
agency created by former Travelcare boss
and TTG columnist Amanda Matthews.
Matthews has christened her luxury breed
of homeworkers as “business associates”.
“They all really know their local market
and are well-known themselves in their area,
which is crucial at this end of travel,” says
Amanda.
Travel Counsellors managing director
Steve Byrne adds: “Selling luxury holidays is
a natural evolution of where the market has
been going anyway. Good homeworkers are
suited to luxury travel because clients are
more demanding.”
Travel Counsellors runs a Gold programme
for its best performing homeworkers –
there are 100 Gold Travel Counsellors out of
1,030 altogether and they generate 30% of
the company’s total sales.
06.03.2009 47
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