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p4,6,8 Business news:p4,6,8 Business news 30/12/2008 09:37 Page 8
BUSINESS - Sports News SGB
Sports and Outdoor w w w. s g b - s p o r t s . c o m
Crocs sign up Liverpool FC
Liverpool FC is the first Premier League club to get the Crocs
HIGHEST QUALITY treatment, as the comfort footwear brand launches its brand
new range of Liverpool FC football licensed shoes.
Crocs launched its new Cayman Liverpool FC model at the
LP Ceramic Supports are made of
new Liverpool One store. This new model boasts the club’s logo
100% cotton inside lining for
comfort. Which emits far-infrared
on the back strap, is aptly available in red and makes the ideal
rays to penetrate deep into the Christmas present for any Liverpool FC fan. The new model is
body to activate cells and provide
available in both child and adult sizes and can be complemented
therapeutic heat to improve blood
circulation. They enhance cell
with the club’s logo Jibbitz to make your mark at the next home
renewal and provide soothing relief
from minor pain associated with
Crocs has signed licensing agreements with some of Europe’s
nervous system disorders.
top Champions League clubs such as Liverpool FC, Bayern
After applying a Ceramic Support
Munich, and PSV Eindhoven to create a range of branded shoes
for 30 minutes, blood circulation suitable for all fans.
improves and body temperature
rises in the covered area.
Prince enjoys junior
JJB invests £1m in staff
Following in the success of the brand's trail-blazing senior squash JJB Sports has secured £1million of government funding to
players like Nicol David and James Willstrop, Prince is celebrating provide a bespoke customer service training package for
success in the British Junior Championships in London and over 600 store staff across the country.
Belgian Junior Open in Brussels. The training programme will be delivered by an
Charles Sharpes recently won the Men’s British Under-17 title. accredited training body and will be an intensive mix of
The 16-year-old Englishman from Surrey, a runner-up in the workshops, presentations and assessments – all staff
British U-13 Championship four years ago, was second seed in completing the programme will receive an NVQ Level Two.
the event. Store staff will be the focus as JJB has been providing the
Sharpes and his Prince O3 Speedport Black racquet battled for intensive training to its management teams over the last 12
55 minutes to overcome the other 3/4 seed James Earles in the months as part of its ‘new era’. The aim now is to help
final. develop those that are the face of the company and
Prince player Emily Whitlock – aged just 14 – boasted a demonstrate that they have a future with the retailer. The
sensational run in the Women’s Under 17 event where she training programme will teach invaluable skills such as
finished as runner-up from a 9/16 seeding. understanding the customer, building customer relations
In the women's U19 championship in Brussels, 18-year-old and working as a team.
Sarah-Jane Perry – using a Prince O3 Black racquet – beat Commenting on the latest initiative, Phil Swaine,
France’s Emilie Lamilongo to add the Belgian title to the Nordic Associate Director of Retail Operations said: “Since Chris
Junior U19 Open crown she won two months ago. Ronnie came on board his passion for staff training and
“I am delighted to see the progress of our junior players at the development has been clear and has filtered through the
elite level,” said Prince Global Tour Manager Peter Nicol. entire company.
“Especially noteworthy is the achievement of Emily Whitlock, “Investing in this is a big focus for us; we want staff - all
who was at least two years younger than most of her opponents staff from sales assistants to managers - to have a future
in the British U17 championship and showed tremendous with JJB and this latest initiative demonstrates our
potential. Our juniors are a real credit to the brand.” commitment to that goal.”
Sports HQ acquires Woodworm
The Sports HQ, one of Europe’s leading online sports and leisure e-tailers has completed the purchase of Woodworm, the iconic
cricket bat and golf company.
Woodworm’s operations will be transferred from the company’s current headquarters in Sussex to The Sports HQ’s base at
Alvechurch near Birmingham.
“We are constantly looking to purchase great sporting brands and are thrilled to have added a prestigious brand such as
Woodworm,” said Simon Millington, The Sports HQ‘s chief executive.
“As a company we are passionate about developing the finest products and with our expertise in cricket and golf we believe we can
T 01865 714620 F 01865 712000
take Woodworm to the next level.”
Current players using Woodworm equipment include Australia fast bowler Brett Lee and West Indies all-rounder Dwayne Bravo
W WWW.LP-SUPPORTS.COM but there already plans to recruit emerging England players.
“We would like to deal with players who are on the up and who are going to be the future of the game,” Millington said.
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