p14,15 Canterbury:p14,15 Canterbury 29/12/2008 12:02 Page 15
www.sgb-sports.com
SGB
Sports Retail - PROFILE
Sports and Outdoor
Cold short sleeve product would be £25 retail, cold shorts, reduced the time it takes for the muscles to recover from
£22 adults and £20 kids. Leggings would be £38 for an exertion, it helps prevent muscle oscillation, which is
adult and £30 for a kid. obviously things that are flapping around which lead to
muscle fatigue.
"It minimises soreness, which helps the muscles to
IonX recover faster than normal.
"It also aids blood circulation, so that improves your
"With IonX which I can summarise in three points: heart efficiency and is particularly beneficial during
"The overriding point is that Canterbury IonX periods of inactivity.
BaseLayer delivers ionic energy to the body through a "The final point is that it improves body awareness,
negatively charged electro magnetic field. enhancing skill and coordination, so it’s that feel good,
"IonX improves performance, so ionisation improves feel sharp factor that really delivers within compression.
the flow of oxygen enriched blood to bring more energy Long sleeve compression
to the muscles, which increases the average power output, and compression pant:
improving speed and strength. Both of these products
"Point two is about recovery. It accelerates recovery due would retail for £50,
to improved blood flow, which efficiently flushes out the and in the pants' case
residual waste products like lactic acid left in the muscles there will be a new
after high intensity activity."
KEY PRODUCTS ARE: IonX 3D compression pant for AW 2009, which means
delivery of product into the market from July 2009.
"It’s the way the pant has been constructed, it does have
Mirror cold long sleeved that 3D imagery about it, but apart from the aesthetic
appeal, it’s all very much about the construction of the
"This has ionised compression, compression is a garment in terms of that optimum fit. In terms of
performance underwear BaseLayer that improves the construction it’s got contrasted flat seaming for great fit,
bodies capability to train, compete and recover. preventing chaffing etc."
"Canterbury’s compression is graded, so it’s designed
to reduce the build up of lactic acid in the muscles, and
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