p4,6,8 Business news:p4,6,8 Business news 29/12/2008 11:54 Page 6
BUSINESS - Sports News
SGB
Sports and Outdoor
w w w. s g b - s p o r t s . c o m
Winmau and Novo-Parts GSSI visits top PUMA launches
sponsor Zsofia Lazar universities Evolution 2009 range
Winmau and their Hungarian The Gatorade Sports Science Institute (GSSI), in- Fresh off the back of announcing the
distributor Novo-Parts have conjunction with the British Association of Sport and signing of Andrew Flintoff, PUMA has
announced the signing of Exercise Sciences (BASES), visited leading sports science launched its Evolution 2009 cricket
Hungary’s rising star Zsofia Lazar universities across the UK in November, presenting the range, which takes a dramatic step
on a three-year sponsorship deal latest developments in sports science nutrition to forward with unique high impact
that will run until 2011. students and faculty staff. cosmetics and a dynamic new profile
Zsofia has won many titles in Dr Jeff Zachwieja, Research Fellow and leading GSSI loaded with innovative features.
her short career including the scientist, lead the session with his presentation: ‘Nutrition The result is a highly technical
Dortmund Open and Austrian for Muscle Function During and After Exercise.’ The contoured blade with a powerful rigid
Open. Zsofia said: “I’m so happy GSSI tour included visits to Leeds Metropolitan spine and high impact ‘power toe’ for
that I’ve got the chance to join the Winmau family, as University, Sheffield Hallam University, the University of punchy field splitting shots – supreme
their faith in me has been a great confidence boost and Birmingham, St Mary’s College University, Brunel balance with maximum driving power.
I’m sure I will improve over the next couple of years to University and the University of Bath. In 2009 PUMA's cricket collection is
show the way for European ladies darts players.” Commenting on the visits Dr Zachwieja said: “The 100 per cent PVC free. This represents a
Ian Flack, Sales and Marketing Director for Winmau, tour was a huge success as it gave us the opportunity to huge leap forward in product
said: “It’s a pleasure for us to work with the finest darts interact directly with the future leaders in sports science. development and PUMA’s
players across Europe, and Zsofia is a very special and It was great to visit so many leading sports science environmental responsibility. The
talented player, and we are glad to offer our support to departments and to see the work that is being undertaken benefits are great; product is of a much
help her achieve her ambitions.” in the UK.” higher quality and weight is
Dr José González-Alonso, Professor of Sports and significantly reduced. PVC has
Exercise Physiology at Brunel University, said: “The traditionally been used in the
New Suunto solution for
science of fluid, salt and sugar replacement during and production of cricket equipment
after exercise has advanced tremendously in the last two because of its low cost and high
clubs
decades. The Gatorade Sports Science Institute has durability. Everything from bat labels to
provided a major impetus in this development by the facing of batting pads and gloves
Suunto's new Fitness Solution promises to bring a new focusing on scientific-based evidence. In his recent open has historically used PVC in their
dimension to fitness club training. It offers a personalized lecture at the Brunel University, Dr Zachwieja enthused construction. However PVC is difficult
workout experience to fitness club members, leading to an ample audience of students and staff with his to manufacture and hard to dispose of
more effective results and higher overall satisfaction. The presentation highlighting past and current research because of its chlorine content. Many
new system is designed for daily use in group exercise and underpinning the formulation of the optimal sport drink environmental groups also advise
cardio training environments. for exercise and recovery. The critical analysis of the against its use in consumer goods
The Suunto system shows up to 72 participants’ heart available literature and the discussion of still unknown because of its harmful impact on the
rates simultaneously in real-time in the class, either questions such as the requirements of fluid replacement environment.
through a PC in front of the instructor or on the class wall. in cold environments were particularly appreciated Stockists available at
The colour-coded training zones inform the instructor on www.pumacricket.com
individuals’ fitness levels. Based on this information, the RRP from £300
instructor is able to guide and inspire their class members
and adjust the session accordingly.
Kappa and Calzaghe
At the end of each class, the Solution automatically
Mazda launches new
generates members’ personal performance reports with Italian clothing company Kappa has signed a
summary data. The reports are then automatically sent to sponsorship deal with boxer Joe Calzaghe; the deal was
each participant via email. At the same time, the system signed just prior to Calzaghe's fight with Roy Jones Jr at
triathlon web site
creates a group report for the instructor, helping him/her Madison Square Garden in early November. Mazda, a major sponsor of the sport of triathlon in
plan their next class. Kappa brings Italian style to the ring with a range of Britain, has launched a new website for the triathlon
“The Suunto Fitness Solution is a unique and premium products developed exclusively for Joe and his team. community. The website wearetriathlon.com contains
service that will benefit fitness clubs and their members,” This is Kappa's first move into product sponsorship information, news and advice for beginners, committed
says Suunto Product Manager, Janne Kallio. “With Suunto in boxing. Epitomising the marriage of Italian heritage amateurs and professionals along with tips, updates and
Fitness Solution, instructors can use real-time unique with world-class style and performance, Joe Calzaghe is blogs from elite athletes. Users can also join the online
reports to illustrate the cardiovascular intensity of each the perfect representative for this iconic brand. community provided through the website forum and
club member, creating belief and motivation at the same “Joe Calzaghe represents everything that the brand share their knowledge, experiences and photos of events.
time, and certainly increasing the popularity of group and means to us – skill, quality and style with an Italian “The website is designed to bring the triathlon
cardio training.” history. Above all he is a world-class athlete with a community together to share advice and information on
Fitness Solution gives clubs the opportunity to be in down-to-earth attitude and for that reason there is no the sport,” explained Mazda UK managing director
regular contact with its members through the performance better fit for Kappa,” said Jason Fairclough, Marketing Jeremy Thomson. “Mazda is aiming to increase awareness
report e-mails. This increases the interaction between Director, Kappa UK. and participation in triathlon and this website will enable
instructors and members, offering not only individually Joe can also be seen outside the ring sporting Robe di us to reach out to those considering taking up the sport as
optimized workouts and more effective results but also Kappa casual wear classics, including polos, jerseys and well as those already participating.”
increasing the commitment to the fitness club. shirts. For more information, visit www.wearetriathlon.com
6 DECEMBER 2008
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