p18-21 running:p18-21 running 29/12/2008 12:05 Page 20
WINTER RUNNING - Sports Retail
SGB
Sports and Outdoor
www.sgb-sports.com
runners in terms of frequency – with 48% of them hats with reflective strips, 18% wear reflective
running three times a week or more in the Summer gilets – that mainstay of safety clothing – and the
(between April and September) but with this rate same number were gloves with reflectivity, while
dropping to only 32% in the winter months. 13% wear reflective wristbands or straps.
As runners, they do this for personal fitness and However, 57% chose to wear not specialist but
enjoyment rather than to build a base of mileage ready for high-visibility clothing.
spring races like the London Marathon – almost 60% Of the 165 respondents, 32% have not
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have not run any races in the last three years, although purchased any reflective clothing this year.
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over a quarter had run a 10K. Let’s hope that’s because they still have
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These runners are serious about their sport as indicated great gear from last year! Almost 20%
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by the frequency of their participation, and with this have spent less than £10 which would
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comes a realisation on the importance of running with suggest a hat, gloves or wrist-straps;
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the right equipment and safety in mind. In the winter 16.4% spent £10 to £20, almost 25%
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months, as well as the frequency of running falling – so spend £20 to £40, and only around
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does the mileage covered – 35% of the runners complete 10% spending £40 or more. The
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11 miles or more a week in the summer while this drops buyers are certainly out there, but the
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to just over 25% in the winter. spread suggests many are ‘topping
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The right equipment and the right preparation means up’ their gear rather than splashing
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more than just the right shoes and shorts – it is ensuring out on a whole range of reflective
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the right visibility is prepared, especially for the 60% of gear. But, this is where the retailer
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these runners who run on the roads, especially with over comes in – only two thirds are
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55% of all runners active before 8am in the morning or in actively wearing reflective
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the mid to late-evening when ‘bad light would stop play’. clothing and with 50% of these
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However, just over a third of runners are concerned about either spending nothing or less than £10, it
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32
safety when running in winter, and of those, three is our responsibility to encourage safety, and the right
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quarters where reflective clothing or head torch or reflective equipment is considered by all. local shop provides the
flashing lights. However, to stay safe in winter a small Of those who have purchased reflective clothing, only specialist personal touch that does not compromise on
minority will not run outdoors in the dark at all. a quarter are buying on line, with 47% buying at a safety.
It is clear that the winter months and the dark does not general sports store, and 37% at a specialist running
stop the active runner, and so it is now down to the nitty store. This suggests that being able to see and touch – and Look out for a feature on Saucony's excellent new
gritty; of those who do wear reflective clothing, just over try on – reflective or specialist high-visibility gear makes high-visibility range for 2009 in our next issue – it's a real
two-thirds wear clothing with reflective areas, a fifth wear the local shop the place to go rather than online. The leap forward for the company and a must-see…
Ron Hill helps keep you visible while out running. Mesh shoulder
Salomon
Womens Epic Jacket straps and an adjustable waist make this comfortable and
Epic is a brand new fabric used by fit all body shapes. The Vizion Pro bib is 360-degrees
Ronhill this Autumn/Winter. Epic was chosen reflective and comes with a Vizion LED. Salomon XA Raid Tight £40
specifically for its unique properties. Selected for RRP £16 This Smart Skin full length
the worst of the British winter weather and tight features Lycra Power
perfect for runners who want high water Vizion Set for great muscle supot and
resistance and breathability from an outerwear Brand new for winter 2009, the Vizion set actiLITE fabrics for the best
garment because they are committed to consists of a matching beanie and gloves. They moisture management.
running even when the weather is harsh. The are made from Ronhill's Thermostretch Lite Thre is also reflective
Epic jacket also features Ronhill's new Vizion LED fabric which is soft, breathable yet is thermal to help keep branding both front and
technology and comes complete with the compact LED the cold air off your ears and fingers. There is contrast back.
patch on the centre back. mesh panels for ventilation. Also available in
RRP £70. (available in men's and women's, Black/Fluo Pink!
in black and fluo yellow) RRP £15 Salomon Speed 11 Jacket
£100
Vizion Powerlite Tight Vizion LED A lightweight climaPRO running
The best tight on the market for price and features. The Brand new concept for AW09. The Vizion LED jacket simply built for speed.
Vizion Powerlite Tight is made from Powerlite fabric builds upon Ronhill commitment to Fully seamed taped, air
which has excellent stretch and recovery (due to the keeping runners safe. The Vizion event system, reflective
high Lycra content), allows great freedom of collection of hi-viz clothing is branding, body and
movement and has a soft handle and comes in a popular with runners in the sleeve hem adjustment,
matt finish. A gripper hem and lock-down ankle autumnal and winter months waterproof zip. Plus a
zips are some of the features to the Ronhill tight where being seen is of the see through patch on
which also features a rear zipped security pocket upmost concern. The Vizion the arm for viewing a
for keys, change etc. 360-degree reflective too! LED fits onto all Ronhill's jackets watch/gps through.
RRP £35 (Female tight available too!) and a selection of tops. The LED
is extremely lightweight and has www.salomonsports.com
Vizion Pro Bib two settings – flashing or static. 01276 404800
Brand new for this winter. This lightweight running bib RRP £5
20 DECEMBER 2008
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