p14,15 Canterbury:p14,15 Canterbury 29/12/2008 12:02 Page 14
PROFILE - Sports Retail SGB
Sports and Outdoor
www.sgb-sports.com
Canterbury
SGB talks to Craig Vartan, Canterbury's Senior Product Manager, about
BaseLayers and IonX, the core products that have helped the brand
reach new levels of consumer recognition, and the rise of which is
based on you, the independent retailer.
C
raig says, "We've recently changed
our warehousing structure where
THE PRODUCTS:
we’ve effectively moved from the
North West, down to a
multinational partner based in Hamshall,
Birmingham. The last few months we've BaseLayer
been catching up, getting our systems
correctly realigned, up and running and "BaseLayers are about the technology of
we’re supplying much more efficiently moisture wicking transport. This is where
now. sweat’s whipped away from the skin to the
"Canterbury’s business has been surface of the fabric and evaporated at a
founded upon the independent trade greater rate, so it means you’re not going
primarily, which we work very closely to carry around excess moisture, which
with, as opposed to some of the very large could lose you fractions of a second, either
brands who are dominated by their on a field, a court or at the gym.
multiple businesses. The whole service "It’s all about regulating your body
aspect is extremely important to us, and I temperature, so it conserves the energy
think our sales guys have done a terrific that would otherwise be utilised to
job under quite difficult circumstances. I maintain a consistent body temperature
think honesty is always going to be the and this means that it would leave you
best approach but the wheels are firmly ready to compete at your optimum level.
back on the track, and what we have to do "Hot and cold: cold when it’s cold to
now is to restore people's confidence in keep you warm, and hot when it’s hot to
certain areas that Canterbury is very much keep you cool. Of particular note in this
alive and well and is moving forward. line are:
Everyone can benefit as a result. I think Cold long sleeve - Available in both
people will start to judge us now as we adults and kids, these would retail at £28
start to put those deliveries through their and £24 respectively in the market
door, in an efficient manner and they can place.Colours include: black, white and
judge us on our actions rather than just navy blue.
warm words." Cold short sleeve and a cold legging -
14 DECEMBER 2008
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