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SGB
Sports and Outdoor
Outdoor Retail -ISPO PREVIEW
Gorelaunches new product concepts at ispo 09 New products and
W.L. Gore & Associates has exciting launches to announce at ispo winter 2009. They intend to showcase
two major product innovations and launch a completely new product category for the snowsports and
technologies from
outdoors industries.
Gore X-TRAFIT Technology combines performance and fit
Recently, Gore announced a strategic partnership with Reusch for the development of innovative,
highly functional gloves to meet the demands of ski-racers. The Gore X-TRAFIT Technology, which
Reusch is using, is now being offered more extensively through the snowsports market to meet consumers’
demand for optimal fit, high tactility and 100% protection against adverse weather. GoLite, the brand which pioneered the lite-weight
One new innovation that has enabled Gore to achieve this unique combination is a new method of revolution in the outdoors, will be exhibiting its full Fall /
attaching the membrane and lining to one another. An additional revolutionary feature is a newly Winter 09 range of equipment and apparel at ispo.
designed "grip tape" that is used between the fingers and on the palm to prevent movement of the GoLite’s apparel range has been a main focus for product
individual layers improving grip and feel. development in 2009 and by employing new technologies
the range now features items which will appeal equally to
Gore Comfort Mapping the hard core outdoor enthusiasts and those at entry level.
Four years since the launch of the first Gore Comfort Mapping Technology, the fabric specialists are GoLite’s extensive equipment range has seen recent changes
launching a new generation of its market-leading technology. This new generation is set to extend the with product updates, new designs and technical
opportunities for designers and garment manufacturers to design significantly lighter, warmer and innovations carried through into the Fall / Winter 09 range.
highly functional GORE-TEX garments for winter. One of the highlights of GoLite’s
A new lamination technique allows designers more freedom, which means that the needs of the various backpack range is the Jam model.
climatic zones of the body can be addressed more specifically and more efficiently. By enabling Part of the Ultra series of packs the
manufacturers to use may different types of laminate in one garment, breathability, comfort, heat Jam has a great range of uses from
regulation and/or fit can be applied where it really makes a difference. general backpacking to ultra-light
backpacking. Made using Dyneema,
WINDSTOPPER Soft Shell Trousers a fabric which is 15 times stronger
The functional specialists are now applying their extensive technical know-how to the trouser segment. than steel, the Jam will easily
WINDSTOPPER Soft Shell trousers fill a gap in the market for highly versatile and highly functional withstand any rough treatment
outdoors trousers. They are completely windproof and protect the wearer's body from the chilling effects that’s thrown at it. Featuring a brand new
of the wind, but moreover, WINDSTOPPER Soft Shell laminates are also extremely water repellent back system the Jam, is now more comfortable than ever
therefore offering effective protection in light rain and snow. before while the specially designed hip belt wings and
Visitors to the stand will be able to see concept garments showcasing these launches from many leading adjustable sternum strap allow the
brands including Berghaus, Craghoppers, Haglöfs, Mountain Equipment, The North Face, Sprayway and Tog 24. pack to remain perfectly in place
with an even weight
distribution.
Innovation: at the heart of Rossignol
GoLite’s apparel range has
been given a new injection
Rossignol, the brand with the richest heritage in the ski sports industry, is for Fall / Winter 09 with the
preparing for the European launch of their 09/10 range at ispo. appointment of a new
As usual Rossignol, exhibiting in hall B5, stand 101, with their unsurpassed design and development
know-how and experience in snowsports, have developed concepts and designs team. Here they have
that will stand out from the other exhibitors in Munich. developed a range of items
After opening an entirely new era in skiing with the Seven Artistic Sins range for men and women with a range of
launched in 08/09, Rossignol have continued their work with the seven artists and key colour stories running throughout the collections.
will be launching seven new freestyle skis based around the same concept for 09/10. Within the new collection GoLite is employing the new
The artists have again created seven original artworks for each of the seven skis which make up part of the Rossignol Reflexion fabric from Sympatex which offers four-layer
Twin Tip range but it is not only the new artwork which has been developed – the skis themselves have been protection but with a three-layer weight. The Reflexion
revolutionized with the introduction of the ?igma Profile. The all new twin tip, with patented technology which is technology reflects up to 75% of the body’s warmth while
available on the S7 and S3 skis, has been voted the most versatile reverse camber ski at this years ski tests across Europe. still allowing moisture to escape, allowing the body to stay
The ?igma Profile skis are two skis in one: piste sidecut and powder sidecut, providing users with regular camber and dry and warm throughout all four seasons.
radius underfoot along with reverse camber on tip and tale. Key products to watch out for at ispo are McKenzie
This year Rossignol will be further enhancing their True Colours programme, the innovative market-leading concept Reflexion four-layer hard shell with models suitable for
which set up with the clear of objective of creating a feminine style of skiing unique to the brand by launching two new men and women, the Roan Plateau 800 hooded jacket –
All Mountain skis and two new Freeski Skis at ispo. The eco-friendly Attraxion Echo and the Attraxion 12, designed with providing 800 down fill warmth and the brand new three-
oversized sidecuts and feminine graphics for maximum performance and style, are added to the All Mountain range level base layer collection to ensure protection through all
which already includes the pioneering Harmony 2 with unique women waist concept. Enhancing the Freeski range is the weather conditions.
versatile B86 and revolutionary B98, designed using the ?igma Profile, bringing reverse camber and reverse sidecuts, At ispo to see GoLite’s full range of equipment and
previously only seen in men’s skis, to female skis. apparel please visit Hall A5 Stand 431 or make an
Rossignol will also use ispo to highlight their successful Radical Worldcup Race range which has again been improved appointment by calling, European General Manager –
for 09/10. Now made using a sandwich construction technique involving wood core, fiberglass, a steel edge and Mark Flanagan t: 01827 60282 e: mflanagan@golite.com w:
reinforced titanial sidewalls this range is certain to surpass the 38 podium finishes already achieved in 08/09. www.golite.com
For more information on the Rossignol brand, products and team check out www.rossignol.com
DECEMBER 2008 15
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