p4,6 outdoor news:p4,6 outdoor news 29/12/2008 12:10 Page 6
BUSINESS - Outdoor News
SGB
Sports and Outdoor w w w. s g b - s p o r t s . c o m
Vango introduces new colourways Petty named Marketing
Vango's new 2009 range introduces two new colourways: Zinfandel, and
Director for Patagonia
Mocha. Never before seen, this inspiring collection
was created with the intention of
stimulating the senses and
Europe
to bring feelings of Patagonia has appointed Jonathan Petty as their new
splendour Marketing Director for Europe. Jonathan has served in a
and variety of sales and marketing positions for the last 14
opulence to the outdoors. years in outdoor sport, media, and travel markets, where
“Campers who invest in quality camping gear such as Vango, appreciate he gained solid experience in brand management and
the importance of utlising high quality equipment to get the best out of their communication. He has been with Patagonia since 2003
camping trips, with comfort, stability and durability being paramount,” commented in the role of UK Sales and Marketing Manager, and is
Katy Buchan, Creative Manager at AMG. well versed in the Patagonia brand and its history. He
For further information visit www.vango.co.uk or call 01475 746000 will be based in Annecy, France from February 2009 and
will report to Holger Bismann, Managing Director of
KORS announces 2009 dates
Patagonia Europe.
"I am hugely excited and privileged to be offered this
opportunity by Patagonia. Our brand is unique with a
fascinating heritage, innovative products, and an
unrivalled commitment to sustainable design and
environmental protection,” says Petty. “I hope to be able
to unlock our brand potential and believe this new
position gives us a wonderful opportunity to expand the
Patagonia brand in Europe.”
KORS – the Kendal Outdoor Retail Show – has down to its timing, businesslike approach and no-
announced next year’s dates. The show will be held at the pressure format allowing buyers to spend quality time AMG 'improves
Kendal Leisure Centre from11–13 August 2009. with people and products. The focused, no-frills approach
The popularity of KORS with retail buyers has been put will be retained for 2009 with the prospect of well over 70
distribution'
brands represented at the show. The addition of a tent
Outward Bound's first
show at next year’s event will further increase its appeal to AMG Group has taken the decision to outsource a
buyers. significant part of their distribution function, to a third
Green course
The exhibition management including Mountain Boot party logistics company.
Co, Lyon Equipment, Chris Davidson Agencies, Bramwell Increased sales in 2008
Experiential learning charity The Outward Bound Trust International and DB Outdoor Systems has also put pressure on the
has announced details of its first green course. announced the appointment of Ascent Marketing supply chain which on
Developed jointly with npower, the five day residential Communications, headed by Clive Allen to undertake occasion, had a negative
course is designed to equip young people with the KORS organisation and media management for the 2009 impact on the service to
knowledge and appetite to event. The team would like to extend its genuine thanks to AMG customers. The
return to their schools and Lyon Equipment and in particular Paul and Michelle for changes in the
communities and take the handling the coordination of KORS for the past three distribution system will
lead in projects to protect the years and assisting in making the event so successful. significantly improve our
environment. overall supply chain and
The Green Outward result in a notable
Bound course will use increase in the companies
adventurous experiences in
ski~Mojo seeks
service levels.
the outdoors to deepen
participants’ awareness of agents/affiliates
The changes involve
moving 46 per cent of the
climate change and ski~mojo is looking for agents/Introducers/affiliates outdoor goods distribution Deborah Findlay
sustainability. The aim is to involved in the wintersports market. Commercial Director to a facility in England,
improve their appreciation of Martin Hannaford says: “We’ve put together a zero-risk which has resulted in three members of staff being made
the environment and give package which involves little or no initial outlay and great redundant, after a consultation process, one of whom
them the tools to realise their own potential to preserve profit margins. Once you have an interested customer, it’s opted for voluntary redundancy. The company will retain
it. All Outward Bound courses link to and support the an easy sell as we’ve found from past experience that 90 and operate two Distribution Centres in Port Glasgow,
new National Curriculum in England and the per cent of people who try out a ski~mojo, go on to buy where significant investment has recently been made in a
Curriculum for Excellence in Scotland, providing one.” new fleet of mechanical handling equipment.
learning outcomes that enhance education in the ski~mojo is an award winning device which takes the Meanwhile, the company has made a new
classroom. The green course is aimed at secondary strain off skiers’ legs and knees and helps with their appointment, with Deborah Findlay joining the
school key stage three pupils (aged 11 to 14). stamina and posture. marketing team as Marketing and PR Assistant across
Anyone interested should call 0114 248 4477. their outdoor brands.
6 DECEMBER 2008
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