Outdoor page 11:Outdoor p11 ad 23/12/2008 08:32 Page 1
Bridgedale add NEW
Burton McCall launch
Women's Active Light
range of DofE
Hiker to 2009 range:
'Recommended Kit':
C
omfort, fit, shock-absorbency and
ventilation; all qualities people look
for in technical walking shoes and
boots but very often overlook when
A
fter months of equipment testing and evaluation by
a team of outdoor experts at The Duke of
buying socks - a far cheaper, but
Edinburgh's Award, Burton McCall are delighted to
equally essential factor of footwear
announce that over thirty products from eight of the
performance.
company's premium brands have been awarded the
DofE's coveted 'Recommended Kit' status.
Bridgedale's popular 'Active Light Hiker' socks are designed
specifically to compliment lightweight outdoor / approach style
The rare approval, previously only ever awarded to
footwear - and have received further improvements for 2009.
products from three other brands, acknowledges the
With a stylish new look and a fresh range of colours, the Active
durability, practicality, portability and performance of a
Light Hiker is now available in both men's and women's specific
range of carefully selected products from Adventure
fits for the very first time.
Medical Kits, Bridgedale, Granger's, Mag-Lite, Pacsafe,
Recta, Sea To Summit and SIGG.
Made using a combination of combed cotton and Coolmax®, Active Light Hiker socks
ensure that feet remain dry, cushioned and comfortable all day long in warm conditions.
Since 1956, The Duke of Edinburgh's Award has
helped to encourage and enable over 4 million young
Rrp £10.99
people in the UK (between the ages of 14 and 24) to
take part in a wide range of inspiring and challenging
For more information, or to order
activities -
Bridgedale products, contact Burton
achieving Bronze, Silver or Gold Awards along the way.
McCall
on 0116 234 4644
sales@burton-mccall.co.uk
For more information, or to order DofE
'Recommended Kit' products,
contact
Burton McCall on 0116 234 4644
sales@burton-mccall.co.uk
Climbing legends support
Oxfam through Granger's
Victorinox launch new
'Fabric4Life' charity auction: Swiss Army Knife
packaging for UK market:
British mountaineering legends Kenton
Cool, Andy Cave, Andy Kirkpatrick and
Leo Houlding helped Oxfam to raise
Originally designed by Karl Elsener in 1897, the iconic
over £1,000 last month at the launch of
Victorinox 'Swiss Army Knife'
Granger's 'Fabric4Life' programme - a
has become a universally
new initiative designed to help change
recognized symbol
lives through the sale of
of high quality Swiss
recycled outdoor gear.
craftsmanship and
multi-functionality -
The launch, which took place during the Kendal Mountain
trusted by generations
Festival in November, included an auction of four very
of outdoor enthusiasts
special jackets which had been used by the intrepid
for 125 years.
climbers during several epic expeditions on some of the
Now in a major step
world's highest and most challenging peaks. Prior to the
for the company,
auction, the jackets had been thoroughly cleaned and
Victorinox
re-proofed using bluesign® accredited the Granger's
(in association with UK
treatments by the 'Fabric4Life' team at company's
distributors Burton
headquarters in Alfreton, Derbyshire.
McCall) has given its
collection of beautifully made, versatile pocket tools a 21st century makeover
The 'Fabric4Life' programme is open to anyone wishing
with a complete redesign of its packaging. Using stylish, contemporary colours,
to donate an unwanted outdoor jacket or fleece - at any branch of graphics and imagery plus clear product information (which references
Oxfam. Selected items will then be sent to Granger's, who will clean, Victorinox's support of Mountain Rescue England & Wales), the new consumer
proof and restore each garment before returning it to be sold through friendly, 'self-select' packaging guarantees that every product will now be even
selected branches Oxfam. Proceeds from all sales go to help Oxfam's more appealing at point of sale.
fight against poverty.
The new packaging is available on all 'core range' Victorinox products and is
designed exclusively for use in the UK
For more information, or to order
Granger's products, For more information, or to order Victorinox products, contact Burton McCall
contact Burton McCall on 0116 234 4644 / sales@burton-mccall.co.uk
on 0116 234 4644
sales@burton-mccall.co.uk
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