p3 Contents DEC outdoor:p3 Contents DEC outdoor 30/12/2008 11:02 Page 3
w w w. s g b - s p o r t s . c o m
SGB
Sports and Outdoor
COMMENT/CONTENT
Editor’s comment OUTDOOR
ISSN 1757-7276
Datateam
I
t's been a long time since we've seen a
December as cold as this in the UK, and
4 OUTDOOR NEWS
it feels like, finally, we've got a 'proper'
The latest happenings in the outdoor industry
winter coming in. You know, the kind
where no-one goes out of doors and we all
Publishing Ltd wonder what life must have been like before
central heating. Or before massive fuel
8 NEW PRODUCTS
London Road, Maidstone,
Great new gear at your fingertips
bills, depending on your age.
Kent ME16 8LY.
Tel: 01622 687031
Cold weather brings with it a new set of challenges and
Fax: 01622 757646
customers, potentially, and in the outdoor industry we need to
10 OUP COMPETITION
stay on top of changing trends. For example, one of the biggest
The OUP Handbook of Expedition & Wilderness
stories in the sports world of the last couple of years has been
Medicine reviewed – plus your chance to win a copy,
Editor:
base layers, and you won't find a respectable sports retailer in
and the web address for a special price for the book
the country who's not selling Under Armour, Odlo, Canterbury,
Jon Bruford
for SGB readers!
01584 877177
Skins or Prostar, to name just a few brands. Base layers should
be a staple for outdoor retailers too, as their usefulness in
jonbruford@yahoo.co.uk
everyday life can't be overstated; an extra thin, light, wicking
12 TOM HUTTON ON GPS
and warming layer on the hills could be a real bonus, so if
Our regular contributor looks at what consumers want
Contributor:
you're not stocking them, I'd recommend looking around at a
from a GPS system
Jack Lynes - Sports Trade
few as a potential new source of income. Many of the same
manufacturers make hats and gloves too, which are aimed at
Publication Manager
the running market but which could equally well serve
Paul Ryder
mountain bikers and walkers.
14 ISPO WINTER PREVIEW
The biggest show out there is fast approaching – find
01622 699105 Buff, a brand we at SGB are huge fans of, are another brand out what's where and with whom
Email: sgbuk@datateam.co.uk outdoor stores should look at. Innovative neckwear or headgear,
they come in different ranges which include varieties for cold
Subscriptions &
weather – check out www.buff.es for more information. The
Circulation:
skiing crowd are growing to love Buff, runners are discovering
Karen Wright
their benefits, and as an everyday item, they're near-
31st December 2008
www.sgb-sports.com
indispensable.
GPS p12
01622 699109 Enough of my rambling. I'm off to lean on a radiator with
Tom Hutton looks at what
customers need what GPS w w w . s g b - s p o r t s . c o m
system
Cover Story . . .
the cat.
Production Editor: Reader offer p10
Brian King
Jon Bruford,
Win the OUP Handbook of
Expedition & Wilderness
Medicine - or enjoy a 20%
discount with our link
bking@designandmediasolutions.co.uk Editor SGB – Sports and Outdoor
jonbruford@yahoo.co.uk
Lowe Alpine
winter ispo preview p14
Administration:
01584 877177
A look at who's showing what at ...dedicated to supporting
this mega event in Germany
outdoor retail stores.
Karen Wright
For further information
01622 699109
contact
Media Partner of the
STAG Buying Group
Tr a n s c r i p t i o n :
www.lowealpine.com
Helen Farress
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
SGB
Sports and Outdoor
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
Sports and Outdoor Guide to the Trade, the only annual directory w w w. s g b - s p o r t s . c o m
published for the UK sports and outdoor industry. Subscribers to SGB
Sports and Outdoor are entitled to receive SGB Sports and Outdoor
The partnership voice for the trade
Newsline free of charge, to the weekly emailed news service,
instead of paying £180 per annum.
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative of leading business
magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine –
Datateam Publishing Ltd 2002. All rights reserved No part of this
free to SGB Sports and Outdoor subscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain),
publication may be reproduced, stored in a retrieval system, or Sportfack! (Sweden) and Sportimyyja (Finland).
transmitted by any means, electronic, mechanical, photocopying,
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Accredited supplier to
the STAG Group
DECEMBER 2008 3
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