CATTLE RAISERS COMMUNITY
INDUSTRY NEWS
Ranchers Invited to TSSRM Annual Meeting – Learn About Water and Rangeland Management
R
ANCHERS AND LANDOWNERS ARE IN- vited and encouraged to attend
the Texas Section Society for Range Management (TSSRM) annual meet- ing, Oct. 11 to 13, Uvalde. Today, water is Texas’ most
critical resource. Rangelands in Texas are the state’s most abundant watersheds, discharging source water for most of our aquifers, rivers and streams. During this meeting, TSSRM members and range management professionals will look at what we understand and what we need to know about managing rangelands for sustained water yield. Visit
rangelands.org/texas to
learn more. Type Annual Meeting in the search box.
NEEL POLLED HEREFORDS
Ann Neel
220 Sunset, Laredo, TX 78041 Registered
Polled Hereford Breeding Bulls
FOR SALE
Parker J. Neel 956-763-4640
Nina Neel Sanders 214-454-8587
Kyle Sanford 956-775-8957
42 The Cattleman August 2016
INDUSTRY NEWS
Nutrition and Fitness Experts Live Well With Beef
T
OP-TIER TEXAS HEALTH, NUTRITION AND FITNESS EXPERTS recently joined the Texas Beef Council (TBC) for
Live Well 2016. The workshop, funded by the Texas beef checkoff programs, provided an opportunity to engage and connect with 24 participants and provide them with the latest protein research, beef nutrition information and test their cooking skills. “This event provided a unique opportunity for attendees to engage in
an open discussion and hear practical information on how beef can fi t into a healthy diet and lifestyle,” said Austin Brown III, TBC board chairman, Texas and Southwestern Cattle Raisers Association director and rancher from Beeville. “It also aimed at building and enhancing our relationships with fi tness and health professionals who not only communicate with their clients, but are also leaders in their perspective fi elds and potentially infl uence their followers.” The workshop included several presentations on nutrition research
related to foods that fuel better health, satiety factors, behavior patterns and performance. “We explored the latest research and took a look at beef’s journey from
pasture to plate,” said Hawley Poinsett, registered dietitian and TBC senior manager of nutrition. “The workshop content was designed to educate and provide meaningful solutions to help attendees and their clients enjoy nu- trient-rich foods that can support a healthful, balanced and active lifestyle.” Working with infl uen-
tial nutrition and fi tness professionals allows the beef checkoff to have a larger impact and reach. Throughout the work- shop, attendees shared their experiences using a variety of social media platforms. Post-event sur- veys indicated a signifi - cant increase in the like- lihood of recommending beef to their clients and followers.
Leading health and fi tness experts from Texas heard the positive story of how
beef fi ts into a healthy diet at a beef checkoff event
hosted by the Texas Beef Council.
thecattlemanmagazine.com
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