Welcome Shall we get engaged?
When I was younger, I dreamed of engagement. Of someone giving me a ring and of me being with someone who really wanted to be with me and I with them. And that’s what engagement was about. Then. These days, the adult me can’t move for the word “engagement”. Hoteliers are always telling me about their “high levels of engagement” with the customer. It has even become one of those over-used phrases in luxury travel. Along with “experiential”. And “personalised”. And… But until we have a new lexicon, we have to do our best with what we’ve
got. And in fact engagement can also still be romantic and aspirational, and something longed for. Engagement, whether between hotel staff and guest; between agent and customer; or between hotels and agents is vital. There is another reason I’ve had engagement on my mind recently. And it
is definitely not marriage related. It’s because of our recent ttgluxuryUga Escapes fam trip to Sri Lanka. The engagement between our group was of a level I’ve rarely experienced on a fam trip. We were friends within minutes; within days, we were like family. No topic or emotion was left undiscussed… Five hotels in six days and many miles in a mini-van will do that to a group. But as well as the engagement between us, there was the engagement with our wonderful hosts, the many men and women we met at the hotels and plenty of other locals along the way. And because of Uga Escapes’ keenness to engage with the agents on the trip and to make us feel so welcome in their country, a lifelong relationship has been formed. A marriage even. It makes me sad when I hear from agents who don’t get
the chance of going on many fam trips. The engagement you get from absorbing a destination can’t be matched. And while there may not be one of the romantic kind on your horizon, I hope at least you find something like the level of engagement we did some time soon. Maybe even in the Maldives on our next ttgluxury Experience? Turn to page 42 to find out more.
Made by...
Editor April Hutchinson 020 3714 4118
ahutchinson@ttgmedia.com
Creative director Jasveer Mehay 020 3714 4120
jmehay@ttgmedia.com
Designer Loraine Winter 020 3714 4120
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Brand production manager Matthew Parsons 020 3714 4109
mparsons@ttgmedia.com
Digital editor Steve Hinds 020 3714 4110
shinds@ttgmedia.com
Sales director Louise Napier 020 3714 4102
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Sales manager Anna Slater 020 3714 4103
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April Hutchinson Editor @AprilHutchinson
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