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Waterpark Profile


SpongeBob Splash Adventure The world’s first Nickelodeon


branded waterpark has opened at Sunway Lagoon in Malaysia, featuring SpongeBob


SquarePants and friends plus a host of exciting attractions from WhiteWater inside a tropical 10- acre landscape


Nickelodeon Lost Lagoon


SpongeBob and friends make a splash at Sunway Lagoon


O 24


ne of the most striking things about Nickelodeon Lost Lagoon – which together with Sunway Lagoon’s existing facilities creates the largest


waterpark in Malaysia – is surely its setting. Overlooking the rest of this popular multi-park destination in Petaling Jaya outside Kuala Lumpur, this “lost civilisation” is surarounded by lush, natural rainforest that really enriches the environment for Nickelodeon fans. This is the first time Viacom International Media Networks (VIMN) has licensed intellectual property from the children’s TV channel to a park operator – wet or dry – anywhere in Asia. “Nickelodeon is a very popular channel in Southeast Asia and has an immense audience in Malaysia,” notes VIMN Asia executive vice-president and managing director, Mark Whitehead. “Nickelodeon Lost Lagoon will enable kids and families to connect with our brand and


Nickelodeon’s iconic characters in a unique and meaningful way.” “We are more than pleased to collaborate with Viacom to bring one of the great global entertainment brands to Malaysia,” says Sunway Lagoon assistant general manager, Magendaran Marimuthu. “The introduction of an international IP is a milestone for both parties and will undoubtedly attract more local and foreign visitors to Sunway Lagoon, which has been the country’s premier theme park destination since 1992.” WhiteWater first collaborated with the park when it commissioned the world’s largest surf wave pool in 2000, followed in 2013 by the first Abyss funnel slide in Asia (Vevuzela). At Nickelodeon Lost Lagoon, the Canadian company was appointed preferred supplier of all waterpark attractions including the signature SpongeBob


FEBRUARY 2016


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