ASIA EPIC TOURS DESTINATIONS


The friendships forged on a group tour can be converted into repeat bookings if they decide to travel together again


£400 more than the 10-day Vietnam Impressions tour. Not only is this a compelling


prospect for those who want to get as much bang for their buck as possible, but a cheaper ‘per day’ rate can also help convince clients that they’re getting good value. And even if they aren’t sure about


committing to such a lengthy escorted tour, it’s still possible to eke out better value from that air fare by linking two back-to-back tours – some operator brochures highlight which tours are frequently bolted on to each other – or


by adding a pre or post-tour extension to make sure the trip is exactly suited to their needs. Don’t overlook the social side of


group touring either: often cited as one of the main advantages of an


HOW TO SELL


Longer tours


are often seen as the preserve of gap-year


students and adventurous


over-60s, but don’t dismiss the people in between.


Halong Bay, Vietnam


escorted tour, a longer duration means more time for travellers to get to know each other, forging friendships that can be converted into repeat bookings if they decide to travel together again.


Teachers, the self-employed, those on a


career break or with plenty of leave to take are all captive audiences.


8 October 2015 travelweekly.co.uk 51


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