NEWS ROUND-UP
Special Report: “Mass-market advertising, such as sponsoring Celebrity Dad of the Year, works well for us” Icelolly’s Andrew Latham, page 14
Consultancy to promote lesser-known destinations
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
The heads of two well-known trade associations have joined forces to promote tourism to lesser-known destinations.
Derek Moore, chairman of the Association of Independent Tour Operators, and Jean-Marc Flambert, deputy chairman of the Association of National Tourist Offices and Representatives, are working together as chairman and director of consultancy Your Tourism Partner to help emerging countries come up with tourism strategies or develop niche tourism to established destinations. Your Tourism Partner, originally established by Flambert in 2008 as a representation company, is relaunching with a focus on helping destinations, often before tourism has been established. They hope to have “half a dozen” destinations on their books initially and are planning talks in the run-up to World Travel Market next month. Flambert, who is also Antigua
and Barbuda Tourism’s sales and marketing vice-president for the UK and Europe, said: “We want to
Alex White to take up role of UK sales chief for Cunard and P&O
Princess Cruises head of sales Alex White is to join sister lines P&O Cruises and Cunard. White starts in the newly
created position of Carnival UK vice-president of sales on December 1, reporting to Paul Ludlow, P&O Cruises’ senior vice- president of sales and marketing. “We are determined that our
NEWS IN BRIEF
Registration opens for 2016 Advantage conference
Registration has opened for the 2016 Advantage Travel Partnership conference, which will be held on board cruise ship MSC Fantasia. The four-night cruise will sail from Genoa on April 16, calling at Barcelona, Palma and Ajaccio in Corsica. Delegates will fly to Nice, Marseille, Genoa or Milan.
Connections Luxury Asia switches venues in Beijing
HAITI: Flambert (left) and Moore (second left) on a fam trip last year
focus on launching a destination for the first time or to relaunch it after it has been affected by a crisis. We see ourselves as coming in under the radar.” Moore said: “We are not a
representation company; this is about the organic construction of tourism for a destination, to make it work. “Often, the tourist board is
woefully inadequately informed about which niche they should be appealing to.” The first stage of Your Tourism Partner’s service involves an
assessment of the destination, before its develops a tourism strategy. The consultancy would also help the destination understand how to package tours for the UK market, offer training on health and safety requirements, marketing support and help to select UK operator partners. Your Tourism Partner has been
working with the Republic of Haiti to develop tourism since its devastating earthquake in 2010. Eight adventure operators now feature Haiti in the UK market.
new organisational structure will bring with it greater brand distinction between P&O Cruises and Cunard, supporting agents to target new customers and grow their sales with us,” said White. “This ethos will apply to every aspect of marketing. “In the sales arena, we will be
looking to sell each brand on its distinct merits and to distinct audiences. “This differentiation will include
WHITE: ‘Greater brand distinction’ 8
travelweekly.co.uk 8 October 2015
how we talk to agents and work with them to support future sales.”
A change of venue has been announced for the inaugural Connections Luxury Asia event. The conference in Beijing will now be held at the Kempinski Nuo Hotel, after the original venue was requisitioned by the Chinese government. The event, run by Travel Weekly sister brand Connections, will be held on October 28-31. ❯ Special Report, page 18
Norwegian to fly supplies to Syrian refugee camps
Norwegian is to fly emergency aid and school supplies to help Syrian children living in refugee camps. The budget carrier has started a series of initiatives to enable UK passengers to make donations, in a tie-up with children’s charity Unicef. Norwegian chief executive, Bjorn Kjos, and employees will join the aid flight next month.
Waterworth named chief of Parkdean/Park Resorts UK
Parkdean boss John Waterworth is to become chief executive of the combined Parkdean/ Park Resorts UK holiday parks business. David Boden, chief executive of Park Resorts, will retire. Waterworth, chief executive of Parkdean, will take over upon completion of the merger, subject to clearance by the Competition and Markets Authority and the Financial Conduct Authority. The combined venture will have 7,000 staff across 73 parks.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88