to ambassadors; and relationships with overseas governments. And while the UK’s established engineering businesses in oil & gas, aerospace and rail are a key part of the programme, sectors in which UK intellectual property is world-leading, such as sustainable urbanisation, the experience economy and airports, are increasingly prominent. Most recently, in Mexico, UKTI supported Foster
& Partners and Arup on the master planning and design bids for the New Mexico City airport project. Fosters winning design was announced in September 2014. This will help the UK supply chain when the project progresses through various phases over the next 5 years. UKTI also facilitates in-country partnership
development. In Kazakhstan, UKTI has been instrumental in the formation of partnerships between UK and Kazakhstan. Working in partnership with key UK Oil & Gas majors these partnerships have developed to represent a sustainable route to UK-Kazakhstan trade that brings supply chain growth in the UK and enables new sources of employment in Kazakhstan. The UK’s skill in delivering services in highly
regulated environments such as sports, aviation and urban light rail are highly prized by governments looking to provide their citizens with leading-edge services. Nowhere is this more apparent than in the healthcare sector.
Bringing UK healthcare expertise to the global market Through Healthcare UK, UKTI works in partnership with the Department of Health, NHS England and the UK supplier base to bring leading clinical expertise and hospital management experience to the world’s largest healthcare reform programmes. The NHS model is viewed as a shining example
by governments throughout the world and by using this brand recognition we are able to introduce UK businesses to contacts at the most senior levels across all healthcare HVOs. Global healthcare opportunities exist for the
UK’s small and medium-sized businesses as well as larger firms. These opportunities encompass all sectors of activity including design and planning; education and training; clinical services; regulation and best practice; professional services; medical technology; and hospital management. Our successes reflect this diversity – we have provided support to businesses as varied as a large international hospital management company to a West Midlands-based seating manufacturer.
Connecting British medical technology with local buyers Because many healthcare procurement decisions are made at a local level, building relationships with a large number of geographically dispersed buyers can prove a challenge for many UK businesses. UKTI’s HVO programme is designed to break down these barriers and put British businesses in touch with decision makers. In Brazil for example, we have been working with a major UK medical technology
16 Global Opportunity Healthcare 2015 | Issue 01
‘Using existing connections between UKTI, Healthcare UK and Brazilian state leaders, we have been able to introduce the supplier to key Brazilian decision makers in each targeted state’.
supplier to develop a strategy for market entry and development across 26 Brazilian states. Using existing connections between UKTI,
Healthcare UK and Brazilian state leaders, we have been able to introduce the supplier to key Brazilian decision makers in each targeted state. Our support enabled introductions for the company at levels of seniority they would otherwise have been unable to achieve in similar timescales. Working with the Embassy and International Trade Advisers, UKTI has provided on-going advice and support to the supplier for over 12 months.
global-opportunity.co.uk
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HVO Programme
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