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vertising. After all, members read USA Shooting News to keep informed about people and products! Also new for 2015, we will be approach- ing sponsors outside of the endemic shooting industry vertical. As this issue goes to press, we are being con- sidered for sponsorship by a major truck marketer and an off-road vehicle manufac- turer. Attracting investment from outside the shooting in- dustry will be crucial to grow- ing our revenues to support existing programs and new initiatives.


I am proud and happy to


be with USA Shooting. The national offi ce is vibrant and staffed with talented individuals who truly care about USA Shooting and all of our stakeholders. The year ahead promises to be an exciting year for Market- ing and Resource Develop- ment. We plan to bring a tightly focused approach to resource development that will include new advertisers and sponsorship partners.


For more information on how you can support the Team, please contact: Rob Weekes


Chief Marketing Offi cer


robert.weekes@usashooting.org 719-866-4880 or


Sara Daum


Resource Development Coordinator sara.daum@usashooting.org 719-866-4883


Top: Athletes receive a $50,000 donation from Kimber at SHOT Show. Below: Athletes at the Mule Deer Foundation Show in Salt Lake City.


Planned giving is easy...


Why should you remember USA Shooting as part of your legacy? Because you want to support the shooting community, love the work we do, but can’t give as much right now as you’d like to. It’s as simple as that. We care about the long- term impact of the shooting sports in the United States, and if you’re reading this magazine, then you do too.


Myth: Only wealthy people make bequests, remembering a nonprofi t organization in their will. Fact: 58% of bequest donors had income of less than $75,000 annually when they committed to their gift. Most people who choose to leave money or goods to benefi t a nonprofi t are people of modest means who cannot afford to make large outright gifts.


Myth: Leaving money to a nonprofi t in an estate plan requires hiring an attorney. Fact: It’s easy to designate USA Shooting as a benefi ciary of an insurance policy or retirement plan without involving an attorney.


Think about it. Talk to your family and your fi nancial professional, then reach out to us. If you want to support USA Shooting, then we want to help you fi nd a way that will benefi t you as well. We want to know if you include USA Shooting in your will so that we can properly thank you!


Have you already included USA Shooting in your estate plans? Want to talk about how to honor a loved one or ensure the future of Olympic shooting through your legacy? Contact: Sara Daum, sara.daum@usashooting.org or 719-866-4883


Year in Review 2014 | USA Shooting News 11


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