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Marketing/Fundraising Update


BY ROBERT WEEKES CHIEF MARKETING OFFICER


Changes and Developments in Fundraising To Support the USA Shooting Team


This year included big


changes in the USA Shoot- ing Marketing Department. Several personnel changes along with the dissolution of the USA Shooting Team Foundation have provided the opportunity to evaluate our current sponsorships and look for new opportuni-


draising, donor development and sponsorship sales all rely on similar skill sets, so it just makes sense to have the activities managed by one team. Despite changes, 2014


has been a successful year for Resource Development. We were the benefi ciaries of


are continuously engaged in some aspect of fundraising. For 2015, our fundraising goal is $1 million. We feel confi dent in our prospects of reaching and exceeding this goal. Our presence at the key conservation shows and industry events will as- sure our brand is top of mind


USA Shooting for about 100 days. During my short ten- ure, I have been approached by six potential donors, all of whom asked how they could help us. This is a good sign that we can be successful in achieving our fundraising objectives On the sponsorship side, we continue to enjoy strong


USA Shooting athletes will benefi t from the $250,000 raised as part of the inaugural National Sport- ing Clay Cup, July 10-12 at the American Shooting Center in Houston, Texas. Pictured are the athletes who participated in this year’s event. Planning is already underway for a 2016 National Sporting Clay Cup in June to help prepare our 2016 U.S. Olympic and Paralympic Teams for medal suc- cess in Rio.


ties to generate additional revenue and support pro- grams and athletes. In recent years, re-


source development has been the responsibility of the USA Shooting Founda- tion. After discussion with the Executive Committee and the Board of Directors, we reached the conclusion that resource development would be managed by the Marketing Department. Fun-


increased fi nancial support from both the Shikar and Dallas Safari Clubs and we continued to receive institu- tional and individual support from our loyal and generous donors. Since the majority of our fundraising efforts oc- cur behind the scenes, most people don’t know that we’re engaged in these activities year-round. Whether in tra- ditional direct mail, email or individual solicitations, we


10 USA Shooting News | Year in Review 2014


for those individuals and or- ganizations that can provide support. In addition, we are going to be refi ning our fun- draising priorities. Our goal is to have the top funding re- quirements defi ned and em- braced organization-wide. We feel strongly that every USA Shooting stakeholder has to be aware of our goals and feel empowered to ar- ticulate them to potential supporters. I’ve only been at


support from our shooting industry partners. Whether cash or budget relieving “val- ue-in-kind” consideration, our sponsors make our exis- tence possible. Many oppor- tunities to maximize our rev- enue potential exist. Over the coming months, you will begin to see more industry advertising in our maga- zine and website. Shooting industry advertisers covet our audience because they know our members are their best customers. Our mem- bers love to see more ad-


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