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NEWS YOU CAN USE — CRUISE NEWS


CRUISE NEWS YOU CAN USE


American Cruise Lines joins Clia to expand in the UK Hollie-Rae Merrick


US river cruise operator American Cruise Lines has joined Clia UK & Ireland as it looks to expand in the UK and Europe.


The line, which will attend the


Clia River Cruise Convention in Amsterdam next month, said it had noticed a “dramatic increase” in UK passengers over the past four years, with particular interest in Mississippi cruises.


Head of sales Susan Shultz said: “We have boosted our relationships with British agents, and have added London and other European travel conferences


She said the line was devising a


to our trade show schedule. We hope to leverage our membership within Clia UK & Ireland in any way we can to increase awareness and expand our travel partner networks in the UK and other parts of Europe.”


strategy for the UK market, adding that this was just the “beginning phase of increasing exposure and presence in the UK”. American Cruise Lines is also set to exhibit at World Travel Market this year for the second time. Andy Harmer, director of Clia UK & Ireland, said: “We are delighted to welcome American Cruise Lines into Clia. This latest addition demonstrates the wide choice of destinations available for river cruise holidays, which stretch from America through Europe into the Far East.” americancruiselines.com


Hurtigruten’s northern lights promise helps sales increase by 40%


Hurtigruten has reported a boost in sales since introducing a northern lights commitment. The promise, valid until October 30, means guests on selected sailings will get another short sailing for free if they don’t see the natural wonder during their cruise. Interim managing director


Philip Price said: “We are focusing on our unique experience and the northern lights promise. Compared with this time last year, sales are up by 40%, and September 22-28 has proved to be our strongest week of trading so far in 2014.” hurtigruten.co.uk/agents


30 • travelweekly.co.uk — 9 October 2014


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