Media Training
Cultural Sensitivity: Understanding How Behavior and Words Aff ect Others
“With great power comes great responsibility” - Uncle Ben to Peter Parker in “Spiderman” As Ralph Waldo Emer-
son once said: “Watch your thoughts, for they become words. Choose your words, for
they become actions. Understand your actions, for
spills into how we communi- cate with each other and the media.
The old saying that “Per- ception is Reality” holds so true - especially in communi-
ting lost, bad weather, the hotel losing your reservation and all the travel troubles perhaps you experienced going to China but that’s not what people will hear – in-
experience other countries and cultures in a way most people your age will never get the chance to – don’t take that kind of opportunity to learn and experience the world lightly. No one is color-
Diff erences go beyond just racial or ethnic: religious, sexual orienta- tion, political philosophy, socio- economic, gender and disability, just to name a few. This sport has a unique strength in that it truly can be enjoyed by anyone.
blind, but we can be encour- aging and celebrate each other’s differences. Differences go beyond
they become habits. Study your habits, for they will be- come your character. De- velop your character, for it becomes your destiny.” As a USA Shooting Team
member, we want you to understand how your behav- iors and words – not neces- sarily your views – affect oth- ers. We want to encourage an open, supportive, diverse community within our shoot- ing ranks and hope that sense of community also
cations - and that’s why the words we use to express our- selves in person (and even online and in social media) should be chosen thought- fully and carefully. You never know who is hearing the terms you use and how you’re using them. Think of how those people in those groups would be impacted. For example, you may post “I hate China” on social media following a trip in reference to your luggage and gun get-
58 USA Shooting News | September 2014
stead it sounds like you hate the country, people and cul- ture. Use your words to say only what you really mean. It’s a free country and you
are entitled to your opinion. As a USA Shooting athlete, we ask that you treat oth- ers with respect, be civil and conduct yourself like an adult (even if you may only compete in the Junior ranks). Our National and Junior National Teams (as well as most of you) get to
just racial or ethnic: religious, sexual orientation, political philosophy, socioeconomic, gender and disability, just to name a few. This sport has a unique strength in that it truly can be enjoyed by any- one. Everyone we encounter is bringing something to the table so please be mindful of that. If you don’t under- stand another group, be re- spectful and ask questions to gain a better understand- ing – most people will appre- ciate thoughtful questions and dialogue, rather than
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