Marketing Update
A Busy Summer Wraps in Fundraising, Thank You to All of Our Supporters
USA Shooting Hires Rob Weekes to Head Market- ing Eff orts USA Shooting has an- nounced the hiring of Rob- ert (Rob) Weekes to lead its marketing efforts as the two-year countdown to the 2016 Olympic and Paralym- pic Games approaches. Weekes fi lls the USA
Shooting position of Chief Marketing Offi cer and will lead USA Shooting’s spon- sorship and general fund- raising department, return- ing that function to USA Shooting from the USA Shooting Team Foundation. In his role as Chief Market- ing Offi cer for USA Shooting, Weekes will now oversee all fundraising and strategic marketing efforts on behalf of the organization while working cohesively with the USA Shooting Team Foun- dation in its mission to sup- port the USA Shooting Team through a gifts program. In this role, he’ll be re- sponsible for identifying new sponsorship opportunities as well as helping ensure
the fulfi llment of all current sponsor and partner obliga- tions with the assistance of Director of Resource Devel- opment Corrie West and Re- source Development Coordi- natorSara Daum. “We’re fortunate to have
a person with Rob’s back- ground and credentials will- ing to assist us in aligning our strategic marketing and fundraising efforts,” said USA Shooting CEO/Execu- tive Director Robert Mitch- ell. “Given our history, our athletic success and the vast shooting sports indus- try we identify with, there’s tremendous potential and opportunity for growth. The addition of Rob to work with the efforts of our Foundation and current staff members will put our organization on a path to better realize our funding potential to support our programs and athletes.” Weekes has over 30
years of experience with major corporations and non- profi t sports organizations including two years with the U.S. Fencing Association. In
14 USA Shooting News | September 2014
each of his roles throughout his career, Weekes has con- sistently generated a signifi - cant increase in customer interest while increasing revenue through innovative sales ideas and results-ori- ented efforts. His marketing experience includes stints as a small-business owner and NGB executive along with corporate roles in ad- vertising and sales for Car and Driver, American Online and The New York Times Sports and Leisure Maga- zine Group. The draw of the Olympic
movement, and the shooting sports was enough to entice Weekes’ move from his role as a Financial Advisor for Merrill Lynch where he had been employed since 2011. His performance at Merrill Lynch helped earn him a Practice Management De- velopment Excellence award in 2013.
“I am pleased to have been chosen to lead the marketing efforts for USA Shooting,” Weekes said. “From the elite Olympians to the grassroots shooting sports enthusiasts, USA Shooting members embody success, sportsmanship, safety and responsibility. It is truly an honor to be asso- ciated with this great sport and organization.” From 2009 to 2011,
Weekes served as Director of Marketing and Business Development for the U.S.
Fencing Association and was also publisher for American Fencing Magazine.
In that
role he was responsible for an organizational re-brand- ing initiative, in which he streamlined magazine costs and boosted incremental revenue while also deliver- ing a $1.6 million sponsor- ship opportunity to the orga- nization. His familiarity with NGBs and Olympic sport extends beyond fencing in a previous role as small business own- er from 2006-2009 where he provided business de- velopment support for USA Taekwondo, USA Badminton and USA Canoe/Kayak.
USA Shooting Athletes Participate in Shooting Industry Masters Six USA Shooting ath-
letes traveled to the Trea- sure Coast of Florida to par- ticipate in the 12th annual Shooting Industry Masters event, July 18-19. Nearly 400 participants from the shooting industry gathered for a weekend of both com- petition and fun, hosted by FMG Publications. The annu- al, all-industry 3-gun match supports the advancement of the shooting sports in the U.S. Athletes participated by facilitating the National Shooting Sports Founda- tion’s (NSSF) First Shots pro- gram, and by offering their skills to participating teams through the “Rent-A-Ringer”
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