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Beginning o S Online through Ecommerce


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The barrier to ecommerce for a startup business is low


Dr Peter Mowforth, Director of ecommerce development company INDEZ, has provided some advice on things you need to do and what you should avoid, if you ar make your Ecommerce StartUp Business a success:


Dr Peter Mowforth, Director of ecommer company INDEZ, has pr


you need to do and what you should avoid, if you are to make your Ecommer


The great thing about ecommerce is that it is potentially much less risky than other types of business. In business you normally need to guess about how many customers you might have, wher


“The gr ce is that it is potentia


you might have, where those customers come from, will they buy and will they come back to buy again? With ecommer


ecommerce you do not and should not guess about these things.


Ecommerce Feasibility Testing should be done by anybody jumping aboard the ecommerce train. Done properly you will know exactly how many visitors topr


Ecommer T anybody jumping aboard the ecommer frf ee, miniree, mini Ecommer


INDEZ will be exhibiting on Stand Number 760 at the Business Startup Show. Email jayne@indez.com for a Ecommerce Feasibility T


g on Stand Number 760 . Email


asibility T Test at the show.


her types of business. In busines uess about how many customers om will


business is low, but the barrier to ecommerce success is high.


g To Sell


expect to your site and how much it will cost to get them there. You can also calculate pr You can also calculate precisely how to get the maximum number of visitors to then buy your pr


maximum number of visitors to then buy your products along with what you need to do to ensur


back again and again. In Short, ecommerce feasibility testing allows you to forecast your retur


along with what you need to do to ensure that they come back again and again. In Short, ecommer


testing allows you to forecast your return on investment.


You also asked what not to do. The simple answer is to avoid using a web design company that has little experience of ecommer


and aesthetics of what you see in the br


experience of ecommerce. This sounds harsh but the sad fact is that most ecommerfact is that most ecommerce businesses fail. This happens because those involved focus on the design and aesthetics of what you see in the browser instead of  till. I’m not saying “don’t build gr


 


till. I’m not saying “don’t build great looking websites!” I’m just saying there s mor’


I’m just saying there’s more to a Ferrari than it’s colour Ecommer


Ecommerce is the biggest thing in business today; if what you want is to build a multi-million tur


k with those who can pr in.


e to a Ferrari than it’s colour.


what you want is to build a multi-million turnover online business you should talk with those who can pr


Peter Mo CEO, INDEZ L


er Mowfor EZ LTD


Mowforth NDE L


business you should talk with those who can prove they can do it again and again. ”


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