REVIEW
THE CROWDSOURCED GUIDE TO BUSINESS
COLLATED BY DANIEL HALL, £ 1 2 .2 2 JAGUAR F - T YPE
“Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we’ve reignited that flame. The F-TYPE isn’t designed to be like anyone else’s sports car. It’s a Jaguar sports car – ultra-precise, powerful, sensual and, most of all, it feels alive.” Adrian Hallmark, Global Brand Director, Jaguar
The F-TYPE is a two-seater sports car available in three models, the F-TYPE, F-TYPE S and the F-TYPE V8 S, which are powered respectively by Jaguar’s new 3.0-litre V6 supercharged petrol engine and its 5.0-litre V8 supercharged petrol engine. Each variant is distinguished by the power output, with all engines featuring stop/start technology to maximise efficiency. The range-topping F-TYPE V8S reaches 60mph in 4.2 seconds and has a top speed of 186mph. The 380PS V6 F-TYPE S reaches 60mph in 4.8 seconds and 171mph, the equivalent figures for the F-TYPE are 5.1 seconds and 161mph.
Visually, the F-TYPE’s exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as a deployable spoiler and door handles while it’s interior features a driver- focused philosophy, with engaging controls encased in dramatic architecture.
With a refreshingly different approach to providing business advice and tips, The Crowdsourced Guide To Business helps provide answers to the questions you really want answered, from the frontline of business and by entrepreneurs who are living and breathing exactly their expertise through their own businesses.
Rather than taking the textbook approach to business, this book covers an array of topics with multiple experts providing their views in each section, giving a more rounded view of the most burning business subjects, rather than just relying on one person’s opinion and experience. Covering topics such as new product development, marketing, design and PR, experts from across the globe provide their tips for getting the best out of each activity. From what to look for when hiring someone to conduct work for you, to how to do it all yourself, it provides everything an entrepreneur needs, delivering straight to the point answers when they need them, and fast.
The book is the brainchild of entrepreneur Daniel Hall, who was frustrated with the lack of ‘real’ business advice available, and felt that most material out there was being written with a hidden agenda in mind. Rather than writing lines just to make a point, to populate a blog, or to generate business leads, he wanted to help provide a high quality, practical guide with its roots in real business experience.
Daniel Hall is a serial entrepreneur and current Director at Veni Vidi Vici Ltd. Daniel, based in Essex, and has a Masters in Management. He was the only working class student out of 300 people but ended up getting a distinction and came top of his half of the year, winning the Entrepreneurship & Innovation Award as a result.
The company’s eye to the future is encapsulated in the assertive design language that deliberately challenges preconceptions about the brand. Jaguars have always defined sinuous, muscular simplicity and the F-TYPE is no exception, its shape being defined by two ‘heartlines’ forming the front and rear wings. Inspired by the C-X16 concept unveiled in 2011, the front of the F-TYPE features a new interpretation of the bold angular Jaguar grille from which flows the muscular clamshell bonnet with its signature ‘power bulge’.
“We are creating a new generation of Jaguar sports car so it has to be credible from both a performance and design point of view,” explains Mark White, Chief Engineer, Body Complete.
Mike Cross, Chief Engineer, Vehicle Integrity, Jaguar added: “Fundamentally, a great sports car is one you’ll look forward to driving because it’s fun, and the F-TYPE definitely delivers on that score. We’ve worked hard to make sure that responses to steering, throttle and brakes are absolutely immediate, a task made far easier by the rigid aluminium structure at the car’s base. It’s precise and exciting, a car that you’ll want to drive for the sake of driving alone – and it sounds fantastic!”
The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver involvement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.
@SYBMAGAZINE
JULY 2014 | SYB | 33
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