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storage ICT


comprehensive line of hardware and software, we’re driving the storage revolution, enabling new devices and applications.


Enhanced Endurance


Endurance is key to ensuring the longevity of an SSD, which in turn make the overall value of the drive significantly more as the total cost of ownership decreases. SanDisk’s Guardian Technology Platform™ is delivered in the firmware of a flash solid-state drive. It works by better managing the use of bits inside the multi-level- cells. When the Guardian Technology Platform is deployed on SSDs, it supports several important business advantages for customers: data protection, longer useful product life, and business continuity.


Server optimisation


The performance benefits of low-latency flash storage are greatest when flash is deployed directly in the server, eliminating any incremental storage or network latency. FlashSoft software enables seamless integration of flash deployed within servers with existing storage architecture, delivering the benefits of flash performance without disruption to existing storage infrastructure and operations. FlashSoft maximises the efficiency and longevity of existing storage infrastructure, providing maximum value from the IT storage budget.


End-to end value


SanDisk’s value chain starts in the design and manufacture of solid-state NAND memory chips for its flash storage products. The company has long invested in its intellectual property (IP), resulting in patented technology that provides strong product differentiation when compared with other flash storage offerings in the marketplace. This allows SanDisk to drive solution-level performance, endurance and cost efficiencies, for many well-defined enterprise solutions. Through this vertical-integration approach, SanDisk leverages its intellectual property IP to deliver the highest performing, optimised flash storage solution to customers.


Q What are the sweet spots for SanDisk technology in terms of use – analytics, transaction processing, virtualisation and


other applications? And what about any specific industry sectors?


A There are several workloads, business scenarios and vertical industry applications to where flash is well suited to accelerate


performance. A few of the more notable examples include: Financial


In high frequency trading, microseconds matter. Despite the shift to ever faster storage interfaces and devices, inherent latencies associated with common compute system architecture have continued to be the bottleneck between data storage and compute resources. Technology like SanDisk’s ULLtraDIMM SSD, remove the last of these bottlenecks. The ULLtraDIMM’s unique capabilities offer the potential to system designers to significantly accelerate existing trading systems, with minimal changes. Furthermore, the ULLtraDIMM enables the creation of new architectures with massive, scalable, performance advantages.


Entertainment


In the film business, we’re seeing flash being leveraged inside digital cameras and inside the artists’ workstations for editing purposes. We’re seeing flash in media editing and media streaming – with high I/O rates and large data-sets – which moves videos over the Internet, and high-speed datacentre networks. And we’re seeing it inside the servers that distribute the digital content throughout the film studio— and deliver the final product to movie theatres. Most importantly flash SSDs have the ability to accelerate many phases of the movie-making process, allowing applications to run much faster.


Virtualisation Today, enterprise applications (e.g. ERP, CRM) and databases run inside virtual machines. But many customers would like to improve end-to-end performance for these enterprise solutions. Flash memory can help to deliver fast data transfer rates and high capacity.


Other key verticals include: Cloud computing, Internet of Things, e-healthcare, mission-critical apps and e-discovery.


Q Where does SanDisk fit in with the move to Software Defined Storage?


A There has been a lot of hype around software-defined everything and the key issue has been a case of defining what it actually is.


Software Defined Storage (SDS) has the ability to re-define how enterprise organisations approach their data centre infrastructure.


The biggest barrier for SDS to date is a lack of production level products ready to deliver it. For example, VMware’s VSAN is just now moving to general availability, EMC’s ViPR started shipping just a few quarters ago, and most of the solutions in this market are available from start-ups. Furthermore, traditional HDD-based architectures just weren’t sufficient enough, from a performance perspective standpoint, to make software-controlled environments beneficial.


However, over the last 9 – 12 months, we have seen various dominoes fall, creating an environment where SDS can be successful. One of these influencing elements is how SSD technology has evolved,


Summer 2014 I www.dcseurope.info 35


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