storage ICT
in their cameras in 1988. Kodak offered to fund the development with the condition that SanDisk agreed on a three-year exclusive contract with them; an offer that was rejected by Harari and team as they wanted competition in the marketplace to encourage growth of the fl ash memory industry.
For the next couple of decades SanDisk continued to innovate in fl ash-based technologies, with a particular focus on the camera and computer markets. Then, in 1995, SanDisk became a publicly traded company on NASDAQ, its ticker symbol being SNDK. At the turn of the millennium SanDisk collaborated with Toshiba to begin innovations in NAND and MLC fl ash technology. By 2003 the company had reached $1 billion in total revenue as products such as Mini SD cards and USB drives reached the height of popularity – but this was just the beginning of its widespread impact and success.
In 2011, at a time when the enterprise SSD market showed signifi cant growth, SanDisk began its foray into this fi eld with the acquisition of enterprise-level systems provider, Pilant Technology, followed by the acquisition of FlashSoft and Schooner Information Technology in 2012, and fi nally the acquisition of SMART Storage Systems in 2013.
At the helm of the company’s foray into this new enterprise frontier, was Sanjay Mehrotra, who took over from Harai as President and CEO in 2010. Under Mehortra’s guidance, SanDisk has accelerated its expansion into the enterprise solid state drive market, as well as new growth strategies for other key areas of the business including mobile, emerging markets and NAND technologies, delivering their fi rst commercial chip a year later.
Serving alongside Mehrotra is an extensive team of seasoned C-Suite executives and senior vice presidents, including Sumit Sadana, Executive Vice President and Chief Strategy Offi cer, John Scaramuzzo, who joined from SMART Storage as SVP and General Manager for Enterprise Storage Solutions, Kevin Conley, SVP and GM of the Client Storage Solutions team, and Henri Richard, SVP of the company’s Worldwide Commercial Sales and Support organization. Together, these gentlemen formulate the vision, go-to-market strategy and delivery of SanDisk’s enterprise solutions.
Q In broad terms, what are the products in the SanDisk portfolio? And how do these compare/contrast with the competitive
landscape?
A Our patent portfolio is consistently recognised as one of the strongest in the technology industry; we hold close to 5,000 patents
worldwide – which is one of the largest and most active patent portfolios in the world – and which is growing every day.
SanDisk’s portfolio includes fl ash memory cards; digital audio/video
players; USB fl ash drives; embedded memory for mobile devices; solid state drives for computers and fl ash-based enterprise storage. The latter includes a range of SAS and SATA SSD drives, PCIe drives, industry-fi rst DIMM technology and a range of software solutions.
Our fl ash offerings are unique in several ways. We have the diversity in our products to provide customers with a full range of options for any workload or application in the enterprise. With drives that are tailored for a specifi c use-purpose, the lifeline of the drive can be extended and total cost of ownership reduced signifi cantly.
Our Guardian Technology™ extends the performance and delivers consistent latency of our enterprise SSD to extend the lifetime of the drive. The award-winning technology helps to achieve over 50 times the capacity writes of standard MLC, protects user data from corruption and guards against loss of user data in power failures.
Q In more detail can you describe your Solid State Disk offering? You recently launched four new SATA SSDs, please can you
tell us a bit about them?
A SanDisk’s range of enterprise SSDs is unique in that it offers a number of SAS and SATA drives designed to meet different workloads
and application use cases.
In January 2014, we brought to market the award-winning ULLtraDIMM, ™ Solid State Drive (SSD), the industry’s fi rst enterprise- class, ultra-low latency, memory channel storage solution. The addition of fl ash technology on the DRAM memory channel expands the growing penetration of fl ash storage technology in enterprise data centres, and complements SanDisk’s existing fl ash-based server hardware and software storage solutions. Then in March 2014 we revamped our family of SATA SSDs with the launch of the new CloudSpeed family (Eco, Ascend, Extreme and Ultra). With this product range, SanDisk became the fi rst vendor to ship 10 full drive write per day, 19nm-based enterprise SATA SSDs and also marked our fi rst product announcement following SanDisk’s acquisition of SMART Storage Systems last year. The Cloudspeed drives provide great options for customers that face current data deluge challenges. They are designed to deliver business-critical performance for the mixed-use, read and write-intensive application workloads that have become increasingly prominent in today’s enterprise data centres and cloud computing environments.
Most recently, in April 2014, we introduced the Optimus MAX, the World’s fi rst 4TB SSD, which delivers SAS features and performance at a new level of affordability – making it the fi rst true replacement for data centre HDDs. The rest of the Optimus family was also given a refresh, taking advantage of 19nm MLC NAND, in order to increase drive performance.
Did you know?
SanDisk products have managed to break several industry records! In partnership with Kaminario, SanDisk set the Storage Performance Council SPC-1 benchmark world record for performance, using SanDisk’s Optimus Serial Attached SCSI SSD and Kaminario’s K2 all solid-state SAN storage solution. The world record reached 1.24m IOPS and 10GB/s of data throughput on an 86TB test system.
Summer 2014 I
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