Global hotel groups
groups such as Marriott, Hilton and IHG. “Location is still a key factor as the big
chains have such a wide geographical spread. Some have also been buying up other hotel brands, meaning they can offer even more locations. An international brand name over the door of a hotel brings in more business. Hilton is also investing in its mid-scale brands Hampton and Doubletree as these products appeal to corporates. Accor has also restructured its budget brands,” says Johnson. “Frequent stay programme points also influence business travellers and are another factor in driving business to the global chains. The big chains are going from strength to strength and opening one or two hotels per day around the world, especially in emerging markets in China and
the Middle East, or oil and gas destinations like Astana in Kazakhstan and Baku in Azerbaijan. It's a clear indication that these hotels are still very relevant for corporates as we come out of the recession.” Carlson Rezidor area vice president UK
and Ireland, Richard Moore, believes that tight budgets are still the key influence. “After such a difficult period, value for money is firmly embedded in both our corporate and leisure customers’ minds and we need to continue to respond to this in order to maintain our competitive position,” he says. Moore adds: “There remains a strong element of caution when it comes to price from corporates but there’s an awful lot more to influence the decision making process than just the room rate. Business
TOP TEN GLOBAL HOTEL GROUPS
1 INTERCONTINENTAL HOTELS GROUP Summary: IHG franchises, leases, manages or owns
over 4,700 hotels in nearly 100 countries and territories. There are more than 1,100 hotels in its development pipeline. Brands: InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, EVEN Hotels, HUALUXE Hotels & Resorts. Loyalty programme: IHG Rewards Club has nearly 79 million members globally. It offers free internet for all members.
2 HILTON WORLDWIDE Summary: 94-year-old Hilton Worldwide spans the
lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. Ten brands offer more than 4,100 managed, franchised, owned and leased hotels and timeshare properties, with more than 685,000 rooms in 92 countries and territories. Brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton, Hilton Grand Vacations. Loyalty programme: Hilton HHonors programme has more than 30 million members. It claims it’s the only loyalty programme to award its members both points and miles for the same stay with no blackout dates.
3 MARRIOTT INTERNATIONAL Summary: Marriott has more than 4,000 properties
in 79 countries. The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands. Brands: The Ritz-Carlton, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, EDITION, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott, Marriott Hotels, Protea Hotels, Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield Inn & Suites by Marriott, TownePlace Suites by Marriott, Marriott Executive Apartments, Gaylord Hotels, Marriott Vacation Club, Moxy Hotels. Loyalty programme: Marriott Rewards has over 45 million members, offering exclusive membership privileges across 16 brands, 3,800 destinations and 72 countries.
4 WYNDHAM HOTELS & RESORTS Summary: Wyndham is based in the US and is the
world’s largest hotel group by hotels (7,485) but not by room number – that accolade belongs to IHG. Brands: Ramada (and sub-brands), Days Inn (and sub-brands), Super 8, Wyndham Hotels and Resorts (and sub-brands), Baymont Inn & Suites, Microtel Inn & Suites, Hawthorn Suites by Wyndham, Microtel Inn & Suites by Wyndham, Wingate by Wyndham, TRYP by Wyndham, Howard Johnson (and sub-brands), Travelodge (and sub-brands; separately owned from Travelodge UK), Knights Inn. Loyalty programme: Wyndham Rewards has seven million active members. Members have the choice to earn points, airline miles or rail points for stays at more than 7,000 hotels.
5 CHOICE HOTELS INTERNATIONAL Summary: Choice Hotels franchises more than 6,300
hotels in the US and more than 35 other countries. There are ten brands worldwide plus the Ascend Hotel Collection, covering limited-service to full-service in the economy, mid-market, extended stay, and upscale segments. In the UK, Choice Hotels offers Comfort, Quality, Clarion and Clarion Collection properties. Brands: Cambria Suites, Comfort Inn and Comfort Suites, Quality Hotels, Sleep Inn, Clarion Hotels, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection. Loyalty programme: Launched in 1998, the Choice Privileges programme has more than 19 million members worldwide. Members earn points or airmiles at over 5,500 locations around the world.
6 ACCOR HOTELS Summary: Accor owns, leases, manages or franchises
3,600 hotels and more than 460,000 rooms in 92 countries. It has 14 brands of hotels around the world. Brands: Sofitel, Sofitel Legend, Sofitel So, Pullman Hotels and Resorts, M Gallery, Grand Mercure, The Sebel, Novotel Tech, Suite Novotel, Mercure Hotels, Adagio and Adagio Access, Ibis, Ibis Styles, Ibis Budget, Hotel F1. Loyalty scheme: Le Club Accorhotels allows members to earn points after staying in any of the 2,500 participating hotels.
7 STARWOOD HOTELS & RESORTS Summary: Starwood Hotels & Resorts Worldwide has
more than 1,180 hotels and resorts in over 100 countries. Brands: Aloft, Element, Four Points by Sheraton, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W Hotels, Westin. Loyalty programme: Starwood Preferred Guests allows members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates.
8 BEST WESTERN Summary: Globally there are 4,086 Best Western
Hotels, all independently owned and operated. Best Western Hotels Great Britain has 276 member properties, each with its own unique story. Personality and independence are key components of Best Western Hotels GB. Brands: Three tiers of properties: Best Western Premier, Best Western Plus and Best Western. Loyalty programme: Customers earn ten points in any of the group’s hotels worldwide for every 55p spent in the hotel (including restaurant and bar spend in GB). After just two nights the average guest can claim Amazon vouchers.
9 HOME INNS Summary: Home Inns Group, the leading economy
hotel chain in China, was founded in 2002. Now with 2,180 hotels across China, it has experienced 20 per cent growth in the last year. Acquired Motel 168, a Chinese rival, in 2011. Brands: Home Inn, Yitel and Motel 168.
10 CARLSON REZIDOR Summary: The Carlson Rezidor Hotel Group has a
portfolio of more than 1,340 hotels in operation and under development, with a global footprint covering over 105 countries and territories. Brands: Radisson Blu, Radisson, Park Plaza, Park Inn By Radisson, Country Inns and Suites by Carlson, Hotel Missoni, Radisson Red, Quorvus Collection. Loyalty programme: Club Carlson. Its members can earn points at more than 1,000 hotels globally, with no blackout dates on standard rooms.
Top 10 source: global analysts MKG Hospitality pr“ The global hotel groups' edictable levels of service,
great geographical spread and opportunities for leveraging spend make them almost indomitable
”
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THE BUSINESS TRAVEL MAGAZINE 57
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