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EDITOR’S COMMENTS


NEWS Hot Stories


04 – Iglu gets £7.5m funding; Hilton unveils Curio brand; senior figures leave Cook; Green aims to raise £100k in bike challenge; Flambert joins Haiti tourism; Thai military rulers pledge to support tourism


News Digest


08 – Cook unveils staff directory; Grant acclaims travel a ‘success story’; Freedom slammed over trust account; GTMC aids apprenticeships; easyJet ‘would fly from Heathrow’


Special Report


10 – Abta boss reflects on lobbying and ratings successes in past year


DESTINATIONS NEWS YOU CAN USE Product News


13 –KidZania to open in Westfield London in spring 2015


Cruise News 14 – Fred Olsen wants retailers to promote its Enjoyment Promise 16 – Regent urges agents to sell to clients who book land holidays


Hotel News


18 – New real-time site VisitRentals touts range of ‘cheap’ aparthotels


Operator News 20 – Red Sea launches TV adverts 22 – China Links Travel expands portfolio to offer specialist tours


Europe


41 – 10 of the best: French family holidays 47 – Review: Mark Warner, Corsica


India & the Indian Ocean


49 – Make travel tastier with foodie tours across the region 52 – 10 of the best: Romantic retreats


JOBS AND CLASSIFIED


57 – Vacancies and business services TRAVELWEEKLY BUSINESS


News


62 – Monarch warns of overcapacity 63 – GTMC conference 2014 64 – Euro election ‘won’t delay PTD’


Cover Star Sam Cooper from Midcounties Co-op Travel in Walsall. Photo: Steve Hockstein. Clothes: Courtesy of Kenneth Cole, Desert Hills Premium Outlets


ALL ABOUT YOU


Letters 24 – Monarch, salaries, Thailand


Comment 26 – Fiona Jeffery: ‘Need for advice’


Readers’ Lives 30 – Cover Star Sam Cooper


All For You 33 – Seychelles, Australia, Silversea


Mystery Shopper 38 – Durham agents all top 80%


LUCY Editor-in-chief HUXLEY


Apple gets to the core of shop service


sk a retail expert to highlight an example of best practice and Apple stores are never far from the top of the list. That was certainly the case at the ITT conference in Malta, where a string of speakers referenced the technology giant’s approach when discussing the future of the high street. Tui’s Johan Lundgren reiterated his company’s commitment to


A


retail, but said stores needed to “embrace all technologies”. John Straw, Thomas Cook’s head of digital, talked not just of


iPads in shops but of introducing headsets to allow potential customers to virtually experience destinations and resorts. And Will Shuckburgh from Nectar spoke about “show-rooming” – where customers test and sample but don’t necessarily buy on the spot. Focusing on the growing importance of technology in the


retail experience is perfectly sensible, of course, but it was also encouraging to hear the speakers acknowledge that it wasn’t the be-all and end-all. As another speaker, Mary Portas, noted, the real standout element in Apple’s approach wasn’t necessarily the product or the shop design, but the company’s rigorous recruitment process to ensure staff at its Genius Bars were enthused and engaged. Travel retailers are right to look outside the industry for


inspiration, but it would be foolhardy to see tech enhancements as a panacea if they aren’t complemented by the recruitment and retention of the very best people. By appointing a new retail director, Apple has acknowledged


even its much-lauded stores have room for improvement. But I strongly suspect that expert staff will continue to be central to whatever direction it chooses to take next.


lucy.huxley@travelweekly.co.uk WHAT LUCY DID THISWEEK 1


2 3


Enjoyed catching up with delegates at the ITT conference in Malta


Had a great meeting with Andrew Say and Kate Miello from Mail Newspapers, our consumer media partner for the Globe Travel Awards


Joined friends for a camping weekend in memory of a friend who died of motor neurone disease last year


5 June 2014 — travelweekly.co.uk • 3


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