NEWS YOU CAN USE — CRUISE NEWS


CroisiEurope revamps website to facilitate booking Hollie-Rae Merrick


French river cruise line CroisiEurope has introduced a new website to help make the booking process easier for UK agents. The site has an area where


agents can keep track of their clients’ bookings and access marketing materials.


Gabrielle Alam, head of sales and marketing UK, said prices were also now available in sterling for the first time, something she believes reflects the line’s commitment to the UK market. “We have 38 ships and barges and we are a growing line. We want to work even more closely with agents and changing the website and having sterling prices helps that.” UK passengers currently make


CroisiEurope offers many Paris itineraries


CRUISE NEWS IN BRIEF


Claim a £30 voucher from Attraction World Attraction World is giving £30 Love2shop vouchers to agents who book any of its cruise shore excursions during June. The booking value must be a minimum of £75. To claim your voucher email your booking reference to ireallylovecruise@ attractionworld.com


CroisiEurope’s has this many


38


ships and barges in its fleet


up 5% of the line’s customers, but Alam hopes agents will help her double that. To achieve that goal,


CroisiEurope will be running more webinars through Clia and


Silversea offers agents booking incentive to celebrate 20 years


Silversea is celebrating its 20th anniversary by launching booking incentives for agents and customers. The eight-ship line, launched in 1994, is celebrating the inaugural sailing of its first ship Silver Cloud and Mike Bonner, general manager for the UK and Ireland, said it was important to involve agents in the anniversary celebrations. Customers booking an Alaska or Mediterranean sailing by July 31 will get to choose one of three add-ons. The Silver Select scheme


is looking to boost business through consortia. She said:


“We have


started dialogue with consortia,


have come to an agreement with Thomas Cook


and are talking to others as well. “In the past having prices in


euros restricted us a bit in the UK.” As part of the line’s plans to


drive agent knowledge of the product, agents who make a booking with CroisiEurope will be


given a free cruise with the line. It is also introducing free Wi-Fi


across its fleet. The free internet access is being made available throughout its newest ships, such as Gerard Schmitter, Cyrano de Bergerac, Lafayette, and the company’s four hotel barges. Wi-Fi is available in the reception areas and lounge bars on most other vessels. CroisiEurope is also equipping


every ship with a Samsung Galaxy Tablet for use by passengers, with the exception of boats sailing on the Mekong. croisieurope.co.uk


“Since the beginning in 1994,


means customers can either get a suite upgrade, £500 on-board credit, or £300 air credit. The line is also giving away 20 prizes to agents, all of which have a 1994 theme.


our travel agent partners have supported us and many of them were around when we made our first bookings,” Bonner said. “We therefore felt it only appropriate to involve them in our 20th anniversary celebrations, giving them the chance to win some fun appropriately-themed prizes as part of our 20/20 incentive.” Twenty winners will be picked in a prize draw and will be invited to join the Silversea team watch Silver Cloud sail under Tower Bridge on August 3. ❯ Competition, page 33 silversea.com


Princess increases Oz sailings and port calls Princess Cruises will sail to more than 300 ports on more than 150 itineraries during its 2015-16 season. The line, which celebrates its 50th birthday next year, has increased the number of sailings to Australia to 33. The line will also include cruises in Brazil, the Caribbean, Hawaii, Japan and South America. princess.com


AmaWaterways unveils Tulips & Beer Cruise AmaWaterways is offering a new beer-themed cruise on AmaLyra for spring 2015. The eight-day Tulips & Beer Cruise departs Amsterdam on March 31 and is themed around Dutch and Belgian beers. The sailing visits five breweries and leads in at £1,462. amawaterways.co.uk


Cunard invites Hitchcock actress on Queen Mary 2 US actress Kim Novak will join Cunard’s Queen Mary 2 as a guest speaker during its July 6 transatlantic crossing from New York to Southampton. There will be two film screenings followed by a Q&A session with the actress who starred in Alfred Hitchcock’s Vertigo. Fares lead in at £899. cunard.co.uk


5 June 2014 — travelweekly.co.uk • 15


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