OPERATOR NEWS YOU CAN USE
Rea Sea Holidays hopes first TV ads will help boost consumer awareness
Juliet Dennis
Red Sea Holidays has started its first UK TV advertising campaign to increase consumer awareness of its brand. The operator – the
third-largest out of the UK to Egypt behind Thomson and Thomas Cook – hopes holidaymakers will proactively ask for its brand when visiting a travel agent. The £200,000
£200k
advertising blitz on Granada and Central West TV stations runs for two weeks from June 2 and includes a call to action to visit an agent to book. If successful, further ads will
OPERATOR NEWS IN BRIEF
Gold Medal launches Australia holiday incentive Gold Medal has launched an incentive for agents to win a dream holiday to Australia. Agents who book an Australia package holiday by July 31 will be entered into a prize draw. The move follows the appointment of sales development manager Matt Greenwood, who is tasked with growing the operator’s Australia sales through independent agents.
goldmedal.co.uk
On The Go Tours adds four Vietnam holidays On The Go Tours has added four Vietnam breaks following a 40% rise in sales over the past year. The new tours are Flavours of Vietnam; Cycle Vietnam; Vietnam with Teens; and Good Morning Vietnam.
onthegotours.com
20 •
travelweekly.co.uk — 5 June 2014
be rolled on out on TV stations in Newcastle, Scotland and Wales in the autumn, followed by a turn-of- year campaign in December. In line with this, the operator plans to increase flight capacity by 20%-25% this winter and by 30%-35% for next summer.
Money spent on Red Sea Holidays’ first UK TV advertising campaign
Sales and
marketing director Jason Hilton said: “We want to become
the brand of choice so when a customer goes
into an agency they ask for Red Sea Holidays, like they would for a Thomson holiday. “Egypt can be quite a late- booking market and we also hope to get a bigger slice of
Bourne revamps web
Bourne Leisure has overhauled its travel agent website for its Butlins, Haven and Warner Leisure Hotels brands to create a more personalised experience. As well as boasting a new look
and feel, bourneleisuresales.
co.uk offers downloadable point- of-sale materials, incentives, competitions, weekly offers, product news, and a facility to request educationals and day passes to its properties. The revamp is supported by
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