NEWS YOU CAN USE — OPERATOR NEWS
The first Red Sea Holidays ads
began on June 2
forward bookings. “The TV ads are a trial to
test the water and because the elections have finished in Egypt, we hope there will be a period of stability, so the timing is good.” Sales over the last fortnight
have been 30%-40% up on the same period last year. Since the start of May the operator’s Nile cruises through Luxor have been back on sale with Egypt Air flights,
while Cairo and Luxor excursions have also been reinstated. Short city-break packages to
Cairo are likely to be introduced from January 2015. A seven-night Nile cruise departing on June 9 leads in at £425, including flights and excursions. “Sales are really encouraging.
Confidence is returning to Egypt,” Hilton said.
redseaholidays.co.uk
An interactive map allows agents to explore the brand’s properties in detail
bsite to create personalised experience
a trade campaign, Explore with Bourne, to encourage interaction with the new site. The site now has a personalised homepage for each travel agency showing the company’s own logo and content, as well as offers and incentives that are specifically relevant to the retailer. A new interactive map allows
agents to explore each of the brand’s properties in detail, which can be shared with clients. Warner’s agent site, which links
from the main Bourne Leisure site, is also new. It has a six-step booking process with details on Warner’s rooms and dining options and bookable add-ons. Agents can view properties by price range and break type. The two-week trade campaign
offers agents the chance to enter a prize draw to win an iPad Mini, while a social media campaign offers a Kindle Fire. Details at
bourneleisuresales.co.uk and on
facebook.com/bourneleisure
5 June 2014 —
travelweekly.co.uk • 21
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